There's less than a month to go before Nicole Richie's capsule collection for Macy's hits stores and online and to keep the anticipation up, the retailer released this exclusive video yesterday to show off the line.
In the video Richie explains that one of the aims of the collection was to make sure that the pieces would transcend from day into night, something she stressed when she started the collaboration, but more interesting than that was the sources of inspiration for the line. Naturally, music was a big factor but when asked about her ultimate style icon in music she surprised me, naming Keith Richards. 'He's very much his own person and has his own style and I'm drawn to that.'
Since the news broke about the collaboration it's become easy to forget that in working with Macy's, Richie follows in the footsteps of leading designers like Karl Lagerfeld and Giambattista Valli. Not bad for someone who was more originally seen as nothing more than Paris Hilton's BFF, no?
That all changed last week when she attended a party to celebrate the launch of the upcoming line wearing a blouse from the line. According to reports, the collection features similar styled pieces in chiffon and printed styles along with faux leather pieces and bold coloured statement jewellery.
Macy's are on a roll at the moment with their designer collaborations. Last year saw Doo-Ri Chung (whose collection hasn't hit shop floors yet) and Karl Lagerfeld design collections for the store's Impulse department and yesterday Alberta Ferretti was announced as the latest collaborator. The collection will be full of the romantic, feminine pieces that Ferretti is known for and the 30 pieces will include summer party dresses, light knitwear and delicate blouses inspired from the designer's recent trip to the Almafi Coast.
According to WWD, Ferretti's collection will be amongst five designer collaborations set for release at Macy's this year.
2011 has been a great year for Doo Ri Chung. Back in April she gave birth to a baby boy, she was recently name as the latest designer to work with Macy's on their Impulse line and that came only two days after Michelle Obama sported one of her dresses to a state dinner.
Although having the two things happen within days of one another sounds like the hand of PR spin, it was actually a pure coincidence. 'Everyone thought it was planned, but it was just luck. I found out about Michelle Obama because a Washington Post reporter called my cell phone while I was in the car, and I was like, "She is?"' Chung told The Cut. 'It's the first time she's worn something from my collection, and it turned out to be great timing with the Macy's announcement. It was also nice that she wore it to the state dinner with the South Korean president — personally, I relate more to being American than being Korean, but it was a nice moment for my Korean family members too.'
Giambattista Valli's collection for Macy's hasn't even hit stores yet but the retailer has already announced their next collaboration. Doo Ri Chung is the latest designer to sign up to work with the retailer, WWD reports, on their Impulse line.
The collection - set to drop on February 15 - will feature the draping and signatures that she's known for but will be available at prices ranging from $39-$159. "The customer is very different from whom we’ve catered to before, but I really didn’t have to adapt,” Chung said when asked about the challenge of designing for a low price point. “Macy’s wanted to keep the design level high. I didn’t feel the challenge was very different.”