The last few weeks have been pretty good for Camila Alves on a personal and professional front. Last month she tied the knot with long-term beau Matthew McConaughey and today WWD confirmed that the model has been snapped up by private label I.N.C at Macy's.
According to the title, the Brazilian model will 'appear in fall television ads for the contemporary brand and a print campaign that breaks in September magazines, in addition to online and in-store components.'
In digital age where we're as excited about what people are wearing to the shows, as much as the clothes appearing on the runway the role of the editor continues to grow. Where before it was focused on creating beautiful shoots and pages in magazines, editors like Anna Dello Russo are now becoming their own brand and are building on their new found fame by signing on to collaboration after collaboration.
ADR has mastered this. This week images from the campaign of Macy's private label brand INC have been released. What's interesting about them is that as well as styling the campaign, Dello Russo also makes an appearance alongside Karolina Kurkova showing that brand's are willing to embrace (or jump on the bandwagon) of her new celebrity status. In the past year Giovanna Battaglia and Kate Lanphear have both showed off the designs of Eddie Borgo in his lookbooks and last week Carine Roitfeld was the subject of Macy's Fall 2011 campaign. Five years ago who would have imagined that editors would go from styling models in campaigns, to being the subjects themselves?