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July 17, 2012
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Lana Del Rey Is The Face Of H&M's Latest Campaign And The Images Are Out

Back in June, Page Six reported that Lana Del Rey had shot a campaign for H&M in New York. At the time neither her camp nor H&M's press office denied the claim and now we know that the silence was because the reports were true because today, the first images from the campaign were leaked online.

The 'Video Games' singer works her trademark beehive hair and cat-winged black eyeliner in the campaign, shot by Inez van Lamsweerde and Vinoodh Matadin, and looks good doing so. Is she the perfect face of H&M, though, I'm not sure.

'The mood is very L.A. noir,' Donald Schneider, H&M's creative director, said in a statement. 'It's inspired by our Fall 2012 collection,' and to accompany the images, Del Rey will also perform a cover of 'Blue Velvet' for a minifilm that will appear on hm.com and in commercials from September 19.

What do you think?

See more after the jump

May 28, 2012
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Images From Anja Rubik's 25 Magazine Are Out And Yes, They're Sexual

As I previously reported, Anja Rubik was in Cannes last week to celebrate the relaunch of her magazine, 25 and now the first look of the new issue is out, it's actually a lot more sexual than many had expected.

In a recent interview with Style.com, Rubik said that she drew on 70's issues of Playboy and erotica magazines and it shows. Throughout the issue the likes of Arizona Muse and Abbey Lee Kershaw appear nude and features include sex tips ranging from advising women to 'Leave your heels on during sex' to 'Let him watch you masterbate'. The magazine's theme also came through in Rubik's editor's letter where she wrote, 'We aren't trying to reinvent the wheel, just make it more lubricated for an easier rise.'

But the magazine isn't all about erotica. The model has always made it clear that she aims to portray women in a strong and confident way and to do so, she decided to only collaborate with female photographers like Annie Leibovitz and Inez van Lamsweerde on the issue.'I started thinking that there are so few female photographers,' she told Oyster magazine. 'The issue is about very strong women, very ambitious; she does what she wants and she is comfortable with her sexuality.

May 23, 2012
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Anja Rubik Will Unveil 25 Magazine's New Look Today In Cannes

Anja Rubik might still be modelling but 25 magazine, the project she started back in 2009 with husband Sasha Knezevic, is her main focus. To shake things up, the magazine has undergone a big revamp with everyone from Inez can Lamsweerde to Annie Leibovitz collaborating on the new issue, which will be unveiled today in Cannes.

1970s erotica magazine, Viva, along with Playboy and Carine Roitfeld were the starting points of reference for the issue's erotica theme. '25 is basically directed toward very strong-minded, ambitious women, who are very comfortable with themselves and their sexuality,' she told Style.com. 'I was thinking a lot recently and looking how sex is approached nowadays, and nudity, and bodies. Erotica kind of disappeared. The way we approach sex is either really prude or very vulgar.'

Are you excited to see the new issue?

May 02, 2012
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Ke$ha Covers V Magazine's 'Americana' Issue

Aside from her recent appearance in the crowd at Coachella, we haven't seen too much of Ke$ha but that's all about to change. Ahead of the release of her new album, she appears on the latest issue of V Magazine styled by Carylene Cerf de Dudzeele and shot by Inez van Lamsweerde and Vinoodh Matadin.

'I do feel like there are the pop stars of the world and then I’m like their dirty little sister, running around with shit on my face in combat boots because I can’t walk in heels,' but luckily for us for the shoot it was an American flag on her face instead as a part of the magazine's 'Americana' theme.

What do you think of her cover and will you buy the issue when it hits newstands on May 10.

January 16, 2012
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Vogue Paris Dedicate Another Issue To Daria Werbowy

Daria Werbowy is a Vogue Paris favourite so with that said, it comes at no surprise that the magazine has dedicated the whole of the February issue to her. The model, who also had the magazine's August 2009 issue dedicated to her, was shot by Inez & Vinoodh in a Prada swimsuit.

The decision to use Werbowy for the issue makes sense, as Emmanuelle Alt stressed that she intends to continue working with the model after taking the reigns at the magazine. When asked about what models we can expect to see in the magazine under her editorship she confirmed that Werbowy "is the girl I work with the most. She has a natural, strong beauty. You can put her in a white tee and she will make it look fantastic."

Read more after the jump

January 06, 2012
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Editorial Spotlight: Lady Gaga For L'Uomo Vogue

Model: Lady Gaga

Magazine: L'Uomo Vogue

Issue: January 2012

Photographer: Inez van Lamsweerde and Vinoodh Matadin

December 19, 2011
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Inez And Vinoodh Launch A New Book, Talk About Working With Gaga And Not Shooting Underage Models

I hold a great affection for photography couple Inez van Lamsweerde and Vinoodh Matadin. Besides the fact that their both incredibly friendly every time I've seen them at the shows, their work continues to be amongst the most thought-provoking and memorable images in magzines today.

To celebrate their life's work, the pair are launching a new book, 'Pretty Much Everything', which is set for release this month and will chart their work for publications like French Vogue and V as well as their collaborations with houses like Lanvin and Balenciaga. For a whopping $700 you can get 666 of their favourite photographs. Recently the couple sat down with style.com to talk about everything from what it's like working with Lady Gaga and why they refuse to work with models under 18 years old.

Read out favourite bits from the interview after the jump

September 28, 2011
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Watch: Abbey Lee Run Around New York In Pierre Balmain

The much anticipated Pierre Balmain diffusion line is set to be unveiled this Sunday in Paris, but just to get excited about the big reveal the brand have released the first of a series of three videos showing off the collection.

The video celebrates all things rock 'n' roll as directors, Inez van Lamsweerde and Vinoodh Matadin, follow Abbey Lee Kershaw and her band, Our Mountain, let loose on the streets of New York donning the collection.

What do you think of the collection?

July 25, 2011
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Inez van Lamnsweerde

June 22, 2011
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Another Carine Roitfeld-Styled Campaign Has Dropped

Clearly going freelance was the right move for Carine Roitfeld. She only resigned as editor of French Vogue back in December but she has already bagged big deals with two of Paris' leading fashion houses.

Earlier this month, the fall 2011 campaign she style for Chanel was released and now the first images of the Jean Paul Gaultier campaign that she worked on has come out. The campaign, shot by Inez van Lamsweerde and Vinoodh Matadin, stars Kristin McMenamy wearing all black and a leather knee length pencil skirt that you would imagine Roitfeld wearing.

See more after the jump

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