Jason Wu's main line collection is coveted by editors and customers alike so it is hardly a surprise that his collection at Target has been highly anticipated. Images of the full collection have already been released but last night marked the line's official launch. The red carpet was full of the designers celebrities fans like Chloe Moretz, Jamie King and Blake Lively.
Over the weekend Jason Wu debuted his first TV ad for his Target collection and as you will see, Milu the cat seemed to have quite the hand in creating the collection. And the big media push doesn't end there. To support the February 5 launch, a massive billboard went up in TricBeCa in New York of the handy cat and muse for the collection too.
I know 2011 felt like an overload of diffusion line launches and high street collaborations with leading brands but that said, I'm really looking forward to the Jason Wu for Target collection.
While the line will remain true to the Wu aesthetic, the designer has used the collection to incorporate new pieces. "My goal was not to duplicate anything from my main collection,” he told the New York Times. “Instead I designed completely new clothes and accessories that reflect my taste and have a voice of their own.” But don't worry - the feminine blouses and subtle lace touches on coats are Wu all over.