MAC have partnered with Selfridges on the launch of a new space on the department store's third floor devoted to make-up application.

Don't worry, the beauty counters on the ground floor will still be there but in addition, the new space will allow customers to have their make-up applied either for a simple day look or for a special occasion or night out. The service will also provide short lessons to customers showing them how to apply their make-up and a 90 minute bridal lesson is also available.

'Selfridges constantly strives to bring new, exciting experiences and retail theatre to our customers which is why we are so proud to bring the new worldwide exclusive concept of MAC on 3 to our London flagship store,' Jayne Demuro, head of beauty at Selfridges, told ELLE UK. 'This will be the first time we have housed a beauty brand permanently outside our Beauty Hall and celebrate a new chapter in the partnership between MAC and Selfridges.'

The service launched at Selfridges Oxford service today. To book an appointment call 0870 192 5610.