Since Alexa Chung was announced as the new Style Ambassador for the British Fashion Council, they've been keeping her busy. Aside from her more general duty to promote British fashion talent abroad, Chung has also been booked to host the Scottish Fashion Awards and now she's working on something else too.
Today the BFC confirmed that the presenter will serve as the spokesperson for the annual British Designers Collective, which takes place at Bicester Village. Chung will replace Thandie Newton and open as well as host the launch of the initiative on March 21. Now in it's third year, the Designers Collective is a six-week pop-up shop based at the outlet shopping destination allowing international shoppers to discover great British brands like Holy Fulton, Jean-Pierre Braganza and Emma Cook, which are all available at discounted prices.
Louise Goldin is definitely having a golden moment. Following the success of her debut footwear collection for Topshop, her eponymous RTW line, and having only graduated in 2005, Ms Goldin has beaten Christopher Kane, Erdem and Marios Schwab in the battle for the British Fashion Council's annual Fashion Forward scheme. Not only did she manage to break the trio's three-season winning streak, but she also managed to win over the judging panel - made up of Emma Elwick, the BFC and Vogue's market editor; Simon Ward, the BFC's joint CEO, and Style.com'sSarah Mower - and pipped the likes of Basso & Brooke, Jean-Pierre Braganza, Emilio de la Morena, Osman and Todd Lynn to the winning post.
