This year marks Shiseido's 140th anniversary and to mark the occasion, the brand have announced that Jennifer Connelly will serve as their first global spokesperson. While Connelly may not have been the first name that springs to mind when you think of the beauty giant, the actress told WWD that the decision to work together was a natural one. "I've had a long relationship with Shiseido - I worked with them in the Eighties on an ad campaign, and have been using their products ever since," she told WWD. "It's nice to reconnect with them after so many years."
Connelly will front their Future Solution LX premium skincare line and the campaign, which was shot last week, will be out this winter. "This year marks our 140th anniversary and it is our intention to look to the future and continue to inspire women around the globe," Hiroshi Maruyama, general manager of international marketing at Shisedio, explained. "We believe Jennifer, who is an accomplished actress and mother, will resonate with consumers around the world.