Adidas aren't strangers to using celebrities in their TV commercials. In the past the sportwear mega brand has enlisted everyone from Katy Perry and David Beckham to longtime collaborator, Missy Elliott and for their new commercial, the line-up has had a shake-up.
The main stars are Nicki Minaj and designer Jeremy Scott, as well as people like Sky Ferreira and rapper Big Sean. According to the release, the commercial, titled 'All Originals Represent', 'zooms in to the sidewalks across the globe, showing the creative spirit from New York to Tokyo and from Paris to Rio De Janeiro.' To support the campaign, Adidas have gone all interactive by allowing customers to go to their website and 'reprrsent what they're all about, as individuals and as part of a bigger whole - their crew.' According to Fashionista, fans will then be able to vote their favourite individuals or crews in each given country.
This year's event saw a one-night-only collaboration between with Marina Abramovic and Debbie Harry where guests including Kirsten Dunst and Natalie Portman were all made to wear white lab coats as they entered. Unlike the European Music Awards, there were lots of strong red carpet looks. Nicole Richie continued her flawless red carpet record in a lavender sheer floor length gown and Gwen Stefani and Dita von Teese LBDs were perfection.
Richard Chai and Jeremy Scott's designs for Alternative Apparel came out a few months ago during fashion week, but they've just now gone up for sale. Refinery29 will be the exclusive seller for the capsule collection, which will be available for purchase from April 20 to May 29. Prices start at $69.
We're drawn to Scott's tough LBDs, but Chai's soft and billowy pastels could be perfect for our expanding spring wardrobe, too. Oh, the choices. But at least we'll have plenty of new clothes to layer now that the weather's turned shockingly cool. Looks like we have yet a few more reasons to thank these designers...
Although New York Fashion Week is now in full swing, a dark cloud continues to hang over the air at Bryant Park after yesterday's announcement of the untimely death of Alexander McQueen.
The designer's stores in both London and New York have had their windows covered, and the ground has quickly been adorned with flowers and tributes from fans and passers-by. According to Fashionologie, Barneys reportedly sold more than 500 McQueen scarves since the sad announcement was made, and many press and buyers will reportedly cut their New York trip down to rush to London in light of the news.
Over the course of the day, many shows have started with a one-minute silence of rememberance, and Kate Moss has reportedly cancelled the Longchamp party she was set to host to launch her new collaboration with the brand.
As the fashion world continues to mourn for McQueen, industry figures continue to leave tribute messages expressing their grief.
Donatella Versace: "Alexander McQueen...The fashion world has not only lost an icon but we have also lost a very special friend"
Philip Treacy: "In a world where every man and his dog is a designer, Alexander McQueen was the real deal. His talent was supersonic."
Ever wanted unlimited access to all the areas of a designer's working life in the run up to a major seasonal show? Well thanks to Loic Prigent and Fabien Constant, the filmakers behind the Sundance Channel's mini series 'The Day Before', now we can. For the first season, their filming saw them globe trot from Paris to New York and then to Milan filming Sonia Rykiel, Jean Paul Gaultier, Proenza Schouler and Fendi. And for those who were not aware, Prigent and Constant were also responsible for the 'Signe Chanel' and 'Marc Jacobs and Louis Vuitton' documentaries shot in 2005 and 2007, respectively.
As they gear up to start filming for the second season of the series, the duo will soon be venturing behind the closed doors of more prestigious fashion houses. The filming of the subjects of this series will commence today in readiness for Alexander Wang's show on Saturday, Diane Von Furstenberg's show on Sunday, the Narciso Rodriguez show on Tuesday, before drawing to an close with Jeremy Scott's show on Wednesday.
American boy Jeremy Scott is making a change this season: He's moving his runway show from Paris Fashion Week, where he's shown his collections for the past few years, to New York. And his Autumn/Winter 2010 show will be "an homage to fashion itself," he told Style.com.
"I've been feeling a New York moment," said the LA-based designer. "I don’t know, maybe it’s all the Jay-Z? I get kind of itchy after too long in one place; it’s been over three years since I’ve shown in New York. In fashion time, that’s practically a decade! Lots of things have changed since I showed in New York—the Adidas collections and all that—so the time seemed right. And maybe I’m a little lazy, too—it’s a little easier to trek over to New York than to go all the way over the ocean." Laziness, his taste in music, general restlessness: we don't care what brings Scott to the Big Apple, we're just glad he'll be here.