Followers of our twitter will know that Joan Smalls has everything to smile about. Last week Estée Lauder announced that the Puerto Rican model has signed on to be the new face of their cosmetics and skincare line and is will appear in a global campaign set to launch in May.
After years of working as a commercial model, Smalls has made a big splash in the world of high fashion over the past year. 2010 has seen her bag a Givenchy campaign, open for Yves Saint Laurent, close for Dior and Gaultier and bag an i-D cover.
“For me, Estée Lauder represents real beauty,” Smalls explained. “It speaks to every ethnicity and age group." Smalls wants to use her role at the brand to create a be a positive role model for women she told WWD. “I plan to bring [women] confidence, so they accept themselves the way they are,” said Smalls. “I am looking forward to creating beautiful images and empowering women.”
Smalls is the third new face to be signed up by the brand, joining Constance Jablonski and Liu Wen.