Today just about everyone has a clothing line or design partnership. The fact that the Kardashians have transcended beyond America to sell their label Kardashian Kollections in Dorothy Perkins in the UK is a prime example of that. You'll be pleased to know, though, that the latest murmurings of a celebrity-brand partnership is actually a good one.
According to Vogue UK, Adele might be in talks with Christopher Bailey about working on a bespoke plus-size line for Burberry Prorsum. On the face of it the news sounds a bit far-fetched. After all, while the whole trend of celebrity partnerships has reached saturation point, these collaborations tend to be with high street retailers rather than luxury brands. But the move does make sense. Burberry is a big supporter of British talent and who is flying the flag quite like Adele right now? And besides, a fashionable plus size line is definitely missing.
If you happened to notice (and question why) Dorothy Perkins was trending on Twitter today, that's why. Today Kourtney, Kim and Khloe Kardashian confirmed that, from November, the high street store will be the first UK retailer to stock their line, Kardashian Kollections.
'We're looking forward to expanding our line and making Kardashian Kollection available to so many more people,' the trio told Grazia Daily. 'We pride ourselves in hvaing a line that is affordable and yet of great quality and we're excited to bring it to new territories.' According to a release, the offerings available at Dorothy Perkins will include clothing and handbags with footwear to follow in 2013 and will be available in 250 stores, as well as in concessions and online.
Not content with shooting the campaign for Kardashian Kollections for Sears, Annie Leibovitz is working with the clan on another project. Next week the legendary photographer's studio will play host to a pre-fashion week party to celebrate family's collection for Sears.
A surprising partnership, eh? But as Fashionista point out, machine Kardashian means sales and money so isn't necessarily a bad move.