Salvatore Ferragamo have a thing for supermodels. For their S/S12 ad campaign they booked Forbes' richest supermodel Gisele Bündchen and for their latest ads, they've opted for Forbes' number two, Kate Moss.
The campaign, shot in Berlin's Russian embassy by Mikael Jansson also stars Karmen Pedaru, who is currently fronting the Fall 2012 Gucci campaign, and Sean O'Pry. According to a release, the campaign is supposed to show 'a role-play between Kate Moss' unmistakable femininity, Karmen Pedaru's reserved beauty and Sean O'Pry's striking appeal, amidst a geometrical play of mirrors and fabrics that recreates the environ of a fairy tale place.'
Since June is in full swing most of the biggest campaigns for Fall 2012 have already dropped and so far they are looking good. This week Mulberry released all of the images of their campaign, in what has quickly become one of my favourites, and stars Lindsey Wixson alongside a furry friend shot by Tim Walker.
Equally good are the Mert Alas and Marcus Piggott-lensed Gucci ads, which stars very sultry looking Karmen Pedaru and Nadja Bender. For Jean Paul Gaultier, Karlie Kloss appears again and joins forces with Willy Vandeperre who shot her for those Bally campaigns a few seasons ago. Stella Tennant, who has been clocking up quite a few editorial appearances recently, has also bagged a big campaign this season fronting the Givenchy ads.
Last month we were all left wondering what French Vogue would do after they announced that they are relaunching their website. Their website has arguably not been as strong as their international counterparts but that's all a thing of the past as Emmanuelle Alt proved that they are force to be reckoned with as she unveiled the new design today.
To celebrate the relaunch Anja Rubik, Karmen Pedaru, Kendra Spears, Jasmine Tookes and French TV personality Mademoiselle Agnès, joined Alt to perform Wham's 'Wake Me Up Before You Go-Go'. All the models serve as back up singers for Alt, with Agnes playing the guitarist.
Since taking the role as editor last many have criticised Alt as coming across as unapproachable and frosty so this video will undoubtedly serve to dispel such allegations and besides, can you honestly imagine any other editor (besides Anna Dello Russo, of course) letting go and releasing something like this?
The February issues are hitting newsstands so the final round of S/S12 ad campaigns are out. The latest to the addition are Toni Garn for Ports 1961, Alice Dellal for Ermanno Scervino, Karmen Pedaru and Abbey Lee Kershaw for Gucci, Frida Gustavsson and Lindsey Wixson for Mulberry and Gisele appears in her third campaign this season for Salvatore Ferragamo.
We've always loved Michael Kors, but we love him even more after wathcing this behind-the-scenes video of him on set of his signature fragrance commercial. In the short video he explains why he chose Karmen Pedaru to front the commercial and who the Michael Kors woman is.
But he's not alone in the video. Make-up artist Charlotte Tilbury makes a quick appearance talking about the brand and throughout you'll spot Mario Testino at work as he shoots Pedaru in a mansion in Malibu.
You are truly seeing double with these covers. Vogue Portugal and Vogue Hellas have reproduced French Vogue's Karmen Pedaru June/July cover to front their respective August issues.
Although, as Fashionista point out, not all magazine's ave the budget to produce their own cover each month, we can't help but feel cheated when big magazines like Vogue do this. But it's not just them. British ELLE has also reproduced a cover created by their American counterpart in the past and smaller versions of the magazines in countries like South Africa survive by taking the covers and editorials from their international sister magazines.
Recently we told you about the big law suit former Next models, Anna Aleksandra Cywinska, Anna Maria Jagodzinska and Karmen Pedaru are claiming against the agency for allegedly keeping hold of their earnings. Well, things are getting worse.
Recent documents submitted in the lawsuit have been leaked, revealing how much the models were paid for certain jobs with big magazines. In a document detailing the payments allegedly being withheld from Jagodzinska includes a billing of $250 for a shoot with American Vogue and $125 bill for a shoot with French Vogue. In contrast, the model was supposed to take in $60,000 for a H&M campaign $15,000 for a campaign for J.Crew. As interesting as this is, is it actually telling us something we don't know?
Times aren't looking good for Next at the moment. Despite suingFord for allegedly taking Anna Aleksandra Cywinska, Anna Maria Jagodzinska and Karmen Pedaru from the agency, the same models are reportedly suing Next. According to court documents, the models have decided to take legal proceedings against their former agency for "collecting and converting hundreds of thousands of dollars of their earmarked compensation remitted by third parties for bookings in the United States."
Just in case that wasn't bad enough, the damages they're asking for are sky high. The Cut claims that Pedaru alleges she's owed at least $400,000 and is claiming £1million in punitive damages. Jagodzinska and Cywinska are also seeking $1million in damages but the former is reportedly owed $230,000 and the latter $30,000.