
First, see this Miu Miu ad featuring model Kasia Struss, 23. It's been under investigation by the Advertising Standard Authority, a watchdog group in the UK. After two people complained about Struss' slim appearance, which they described as "significantly underweight," the ASA looked into the matter, as is their pattern to determine if content negatively affects society or misleads consumers.
Their findings? The ad is fine. According to the Telegraph: "The ASA noted that the model in the ad was slim, and that the lighting effects, make-up and low-cut dress emphasised her body shape. However, we considered that the ad was typical of those used for fashion products and that the model did not look significantly underweight. We therefore concluded that the ad was not irresponsible."
What do you think of the ad? Was the investigation necessary?

















