As far as lingerie brands go, we all know of Agent Provocateur and La Perla but not many of you would have heard of Lingerie D'Elia. Well that's, of course, if you're not amongst the group of Middle Eastern and American women in the know who, over the years, have taken to flying to the flagship store in Rome to stock up on their latest collections.
While the aforementioned brands continue to set the tone for the lingerie market, Lingerie D'Elia still manages to stand out for many reasons. The brand is small - but on purpose. Rather than following other labels that have sought to expand quickly whilst sadly falling victim to becoming overexposed, the company continues to be run on the premise that offering something niche and specialised isn't actually a bad thing.