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February 07, 2012
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Watch: Coco Rocha Gets Her Dance-On For Longchamp

We've always known that Coco Rocha could move (remember when she did the Irish jig at Jean Paul Gaultier) and Longchamp officially wanted in on the action. Their latest video, called 'Oh! My bag!' sees Rocha break into the can-can with fellow model and dancer Liisa Winkler and professional dancer Alexia Level. If the video didn't get you excited about the collection, it will definitely have you reaching for the gym pass as we have director Bianca Li to thank for all of shots of the girls toned legs.

Watch the full video after the jump

July 05, 2011
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First Look: Kate Moss For Longchamp Fall 2011

See more after the jump

March 02, 2010
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Kate Moss To Become A Prima Ballerina

Earlier this morning we reported on two models - Jessica Stam and Agyness Deyn - broadening their horizons by trying their hand at designing. Having already dappled in two successful design collections, firstly for Topshop and more recently for Longchamp, Kate Moss is adding to her fruitful list of talents, as Vogue reports the British supermodel is set to co-star in a ballet movie.

Moss is reportedly to star alongside Russian dancer and choreographer Mikhail Baryshnikov, who whilst having an incredible dance career spanning some of the world's most famous ballet companies is more known in the fashion industry for his role as Carrie Bradshaw's boyfriend Aleksandr Petrovsky in SATC. Set to be shown at a fund-raising event and furthermore as a gallery installation, Moss needs to be "fit, healthy and looking good, so her late nights and heavy partying have to be reduced," a source told the Daily Mail. "I know that she is very happy to do that and has talked about wanting to get fit and healthy herself. It will be a movie made for them so she doesn't have to be a prima ballerina, even though she is having classes."

February 10, 2010
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First Look: Kellan Lutz For Calvin Klein

Behind-the-scenes videos are fast-becoming more interesting than the ad campaigns themselves. Having trawled through videos from the likes of Kate Moss (Longchamp), Abbey Lee (Pop) and Lindsay Lohan (Purple), we were starting to get a little jaded by videos of the sort. That was until Twilight uber-hunk Kellan Lutz came on the screen.

Starring in the latest Calvin Klein ads, Lutz shows off his rippling muscles in a way that reminded us very much of Mark Wahlberg in those Calvin ads of the '90s. Lutz also uses the film to tell us a little bit about himself. He loves to swim and snowboard. He's a "boxers, not briefs man". He loved wearing nothing but the underwear on the shoot because, "Calvin Klein underwear just holds you together." All we can say is R-Patz who?

January 29, 2010
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Kate Moss Launches Her Longchamp Collection In Style

Kate Moss launched The Glastonbury, The Soho and The Gloucester in style on Wednesday night, in a party that drew a spectacular close to Couture Fashion Week. She also announced the arrival of zebra print as a super-trend while introducing her first handbag collection for Longchamp. Joined by the likes of rumoured fiancé Jamie Hince, Maryna Linchuk, Frida Gustavsson, Lauren Santo Domingo, Hamish Bowles, Giovanna Battaglia, Giambattista Valli and Carine Roitfeld, Moss - who sported a very on-trend silver streak through her hair - proudly launched the bags, due out on the 11th of February, at the Ritz Club in Paris.

"I've been working with Longchamp for a while — we just get on. It was a fabulous opportunity for me," Moss enthused of the line, which ranges in price from $155 to $2,500. If the behind-the-scenes video of the ad campaign is anything to go by, it will be Moss' most raunchy for Longchamp yet, though would we expect any less from our queen of rock and roll? Beautiful bags, smouldering campaign - the only thing we're not sure on is the rumoured tag lines to run alongside the adverts. "Don't You Wish Your Bag Was Hot As Kate's?"," "An Absolute Moss-have," "Kate Is Not A Plastic Bag," and "My Moss Bag Brings All The Boys To The Yard." What do you think?

See more images after the jump

January 27, 2010
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First Look: Sasha Pivovarova For Longchamp

Model: Sasha Pivovarova

Brand: Longchamp

Season: Spring/Summer 2010

Photographer: David Sims

See more after the jump

January 27, 2010
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Morning Links

Go behind the scenes with Kate Moss at Longchamp [Independent]

Jimmy Choo chooses first class slippers at home and platforms in Britain [Fashionista]

Oman Air staff fly in style with a Balenciaga uniform [Sassybella]

Why everyone's falling for Karlie Kloss, particularly Michael Herz [Vogue]

Alexa Chung shows off her cool credentials in Chanel clogs [Elle]

January 19, 2010
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Kate Moss' Longchamp Designs Revealed

It was only last week we were reporting that Kate Moss was set to design a multi-season handbag collection for Longchamp, and now in the February edition of Vogue Paris, the supermodel talks a little about the range. From the designs we've seen, the tan weekend bag is a sure classic, and we love the little black clutch in soft leather. Roughly translated from French, Moss elaborates on her design choices;

"The emerald green pochette, whose color I love, I wanted to be very simple, based on the shape of an envelope. I would wear it with all black or all navy. Because I love to wear dove grey, I wanted a bag in that color to go with my grey jeans. The zebra was inspired by an old pony printed valise from the '70s that my boyfriend [Jamie Hince] brought back from San Francisco, very dry, very trashed, without any glamour, and which I loved. As for the bags in cognac leather, it's a color and a very supple leather that we found in equestrian accessories stores, and we unfortunately can no longer find." The range will be available from the 11th of February in Longchamp stores.

See more images after the jump

August 25, 2009
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Longchamp Celebrate 20 Years Of ANDAM

Charles Anastase for Longchamp

To celebrate 20 years of ANDAM (Association Nationale pour le Développement des Arts de la Mode), Charles Anastase, Jeremy Scott and design duo Bless have transformed the legendary Longchamp Le Pliage bag. ANDAM works to promote and support up-and-coming French and international fashion talent, with previous winners of the prestigious award each creating limited editions of the bag as part of their prize.

All three designers were thrilled at the chance to recreate the classic, with Anastase admitting that he'd "always dreamed of transforming a Longchamp bag", and Scott referring to The Pliage as a modern French icon - "The Pliage bag is a French icon, no different from the croissant or the Eiffel tower - it is chic, sophisticated and handsome all in one".

Anastase's first design features a pair of ballet shoes, the second featuring Persian cats; Scott's consists of a digital print of himself as a "nouveau samurai"; and design team Bless have transformed the bag into a bracelet to push the boundaries of shape and function. "Here are three styles, three ideas, three ambiances that reflect the diversity which it is ANDAM's misson to nurture. Longchamp should be congratulated on taking part in this game of transformation with such enthusiasm," says head of ANDAM, Nathalie Dufour. We couldn't agree more, particularly when the celebration involves three beautiful birthday bags.

Be sure to head down to a Longchamp boutique from October 1st, to bag yourself a limited edition Longchamp Le Pliage.

June 11, 2009
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Oh, Sailor: Kate and the Boys for Longchamp

Kate Moss, who has allegedly "gotten fat", doesn't seem to be too heavy for the line of service men showing her off in the new autumn/winter Longchamp ads. We think the one on the far right is being a little nosey by looking in her handbag, but hey.

In the other shot for the fall campaign, Daria Werbowy joins the mix to show off leather goods and a little cheetah.

See Kate's other ad after the jump

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