Fashion boutiques in this day and age are a dime a dozen. Good fashion boutiques - stocking a variety of bespoke, under-the-radar brands - on the other hand, are rare to find. That was until Oxygen came along. Since its launch in March last year, the boutique, run by a mother-daughter team (Helen and Joanna Nicola) has come along in leaps and bounds - so much so that they have now decided to replicate their Eastcastle street haven online.
Described by the duo as an "individual", "directional" and "fresh" store, you can expect to hidden gems to suit a range of budgets and tastes. The brands are available to a range of customers, as prices vary from £45 to £1,100, and with the launch of the new online boutique, it means that stocking up on up-to-the-minute pieces by the likes of Bryan Reyes, Herve Leger, M by Missoni and Alice + Olivia (as pictured above) can now be done from the comfort of your own home at your own pace. Check the online boutique here to get shopping.