JW Anderson

Today the British Fashion Council announced the winners of the BFC NEWGEN MEN scheme sponsored by Topman. The designers, who will receive sponsorship from the system, include: Christopher Shannon, James Long, and JW Anderson on the catwalk, Carolyn Massey, Lou Dalton and Sibling for presentations and Christopher Raeburn, James Small, Katie Eary and Omar Kashoura with installations.

BFC NEWGEN MEN was launched in 2009, developing from 'MAN', the menswear day held at London Fashion Week, and will provide up and coming menswear talent with the official BFC Catwalk Show Space at Somerset House, as well as funding to raise their profile. The initiative will run from the 17th to the 22nd of September, while Carolyn Massey, Christopher Raeburn, James Long, Katie Eary, Lou Dalton and Omar Kashoura will also show in Paris with sponsorship from LONDON showROOMS between the 24th and 27th of June.

Jaiden RVA James is the menswear label currently making serious waves in the fashion pond. As the brain child of the British design duo, Rasharn de Vera Agyemang and Jaiden James, both of whom are alumni of two of London's most prestigious design schools- London College of Fashion and The Fashion Retail Academy respectively, the label are scheduled to present an installation to mark their upcoming 5th collection as a part of MAN (British Fashion Council) tomorrow. With their eccentric and somewhat off-beat creations,which often sees their models dressed in straight jackets, strong prints and pleated skirts, the duo have caught the eye of and have had their work featured in several well known publications including i-D, Dazed and Confused, GQ and Out magazines, to name but a few. With all this under their belts, we had to find out what else Jaiden RVA James had been up to and what to expect from their forthcoming collection.

Read full interview after the jump

Welcome to the third installment of Behind The Scenes At Fashion Week. Over the past two weeks we've spoken to Anthony Gordon, Director of Scouting and Communications at Premier and DJ Sam Young. This week The Fash Pack caught up with one of London's leading PRs, George MacPherson from Starworks. In the interview, MacPherson talks about the stresses and strains of fashion week and how it feels the moment American Vogue confirm that Anna Winour is attending a show.

The Fashion Pack: How does your job change during the fashion week season?

George MacPherson: My emails seem to double or treble. I get a crick in my neck from holding my phone on my shoulder so I can talk whilst typing and I only seem to eat food from the Wasabi Japanese place, which is literally underneath our building. I try to get all the usual stuff out of the way early in the month- reports, meetings etc, and then concentrate on the shows and designers who are participating.

Read more after the jump