There's less than a month to go before Nicole Richie's capsule collection for Macy's hits stores and online and to keep the anticipation up, the retailer released this exclusive video yesterday to show off the line.
In the video Richie explains that one of the aims of the collection was to make sure that the pieces would transcend from day into night, something she stressed when she started the collaboration, but more interesting than that was the sources of inspiration for the line. Naturally, music was a big factor but when asked about her ultimate style icon in music she surprised me, naming Keith Richards. 'He's very much his own person and has his own style and I'm drawn to that.'
Since the news broke about the collaboration it's become easy to forget that in working with Macy's, Richie follows in the footsteps of leading designers like Karl Lagerfeld and Giambattista Valli. Not bad for someone who was more originally seen as nothing more than Paris Hilton's BFF, no?
Since she announced that she's teamed up with Macy's on a limited edition capsule collection, Nicole Richie has been teasing us with mini previews of the line and now the final campaign images have dropped.
Rather than opting for a model, Richie showcases the line herself and the move makes sense. 'Nicole is pretty savvy when it comes to the fashion business and understanding consumers,' Macy's chief marketing officer Martine Reardon said in a statement. 'She's a real fashion influencer,' so it only makes sense that she tapped into her own star and style power by modelling the collection herself.
Based on the images, it's plain to see that, like her other lines Winter Kate and House of Harlow, you can actually see her wearing all of it and while that sunds pretty basic, past celebrity lines show that's not always so common. As a result, the collection will definiely go down well with her legion of fans. As Richie promised, the collection includes a ode to the seventies along with 'a strong mix of masculine and feminine: print chiffon mixed with faux leathers' and easy pieces that will 'compliment the modern woman'.
There's no stopping Camila Alves at the moment. The Brazilian model and designer recently tied the knot Matthew 'I never wear a shirt' McConaughey, confirmed that she's expecting her third child and signed on as the face of Macy's I.N.C. label.
Last week images of the campaign were released and at an event in New York where she showed off her baby bump for the first time, Alves revealed that she was actually pregnant while shooting the campaign. 'I found out I was pregnant a week before the shoot,' she told Fashionista. 'The I.N.C. people knew, but the crew, everyone else didn't and, you know, I was getting sick.'
But being pregnant isn't slowing her down. At the moment she's in the thick of promoting her partnership with I.N.C. whilst maintaining her own line of handbags that she designs with her mother.
When news broke that Nicole Richie is working on a partnership with Macy's Impulse line, not much was said in regards to the details besides the fact that the line will include a 'strong mix of masculine and feminine pieces.
That all changed last week when she attended a party to celebrate the launch of the upcoming line wearing a blouse from the line. According to reports, the collection features similar styled pieces in chiffon and printed styles along with faux leather pieces and bold coloured statement jewellery.
Karl Lagerfeld has done a lot with American department stores and retailers. Last year he most notably designed that uber successful capsule collection for Macy's and made a surprise appearance at the Herald Square store and now he's finally spreading the love on this side of the pond.
Today Selfridges announced that the designer is launching a space dedicated to his eponymous brand to coincide with the Olympics Games in the London store. The space will officially be opened by the designer on July 24, just three days before the Games begin. To tap into the Games even more, the designer has also created an Olympic-themed capsule collection called Team Karl, which be available at the department store in a temporary pop-up shop before being introduced into the space in January.
The last few weeks have been pretty good for Camila Alves on a personal and professional front. Last month she tied the knot with long-term beau Matthew McConaughey and today WWD confirmed that the model has been snapped up by private label I.N.C at Macy's.
According to the title, the Brazilian model will 'appear in fall television ads for the contemporary brand and a print campaign that breaks in September magazines, in addition to online and in-store components.'
Despite hiring Kelly Osborne to front her Material Girl line only a year ago, Madonna and daughter Lourdes have decided to opt for a new face to front the brand's latest collection and Georgia May Jagger is the model of choice.
'To be handpciked by Madonna and Lola as the new face of Material Girl is truly amazing,' she told WWD, and the decision seems to make sense. Jagger is only 20 years-old and the following that she's gained after fronting big campaigns for Rimmel London and Hudson Jeans, fits perfectly with the teenagers that the line appeals to.
So far the line has only been available in Canada and the US at Macy's but as of next month, you'll also be able to buy it in the UK.
Nicole Richie recently confirmed that she is working on two new product categories of House of Harlow 1960 but what she didn't reveal is that she has also been hard at work on another big line. Today WWD reports that the 'Fashion Star' judge has signed on to design a limited-edition capsule collection for Macy's.
'Nicole is pretty savvy when it comes to the fashion business and understanding consumers. She’s a real fashion influencer,' Martine Reardon, Macy’s Inc.’s chief marketing officer, told WWD. 'She’s got a very definitive look, very free style and bohemian chic, and our collection will definitely pay homage to her style.'
Macy's have been really busy recently. Over the last year they've produced collections with Karl Lagerfeld and Doo-Ri Chung for their Impulse line and as we reported last month, Alberta Ferretti is their latest collaborator. The collection, which hits stores on April 17, couldn't have come at a better time.
The 30-piece collection features all the pieces you'll need now the weather is warming up. Inspired by her recent trip to the Almafi coast, the line features summer dresses in maxi styles and in block colours. Tops come in feminine lace and florals and as you would expect, Ferrertti has also thrown in a great evening dress in the mix too in the form of a bright orange one-shouldered maxi.
Macy's are on a roll at the moment with their designer collaborations. Last year saw Doo-Ri Chung (whose collection hasn't hit shop floors yet) and Karl Lagerfeld design collections for the store's Impulse department and yesterday Alberta Ferretti was announced as the latest collaborator. The collection will be full of the romantic, feminine pieces that Ferretti is known for and the 30 pieces will include summer party dresses, light knitwear and delicate blouses inspired from the designer's recent trip to the Almafi Coast.
According to WWD, Ferretti's collection will be amongst five designer collaborations set for release at Macy's this year.
