When it comes to a make-up artist-model collaboration, it doesn't get much better (or bigger) than Pat McGrath and Jessica Stam. This week Cover Girl - to which McGrath serves as Global Creative Design Director - announced that the pair are working on a series of 'how-to-videos' and the first shoot took place this week.
The make-up tutorial idea isn't a new one. Just type those words into YouTube and you'll find a long stream of wannabe make-up artists demonstrating how to achieve celebrity make-up looks. The most famous of the bunch is Lauren Luke whose YouTube page has experienced a whopping 113 million views and helped her secure a regular stint on British morning show, 'This Morning'. What Cover Girl's latest project has that Luke doesn't is McGrath. She's responsible for the most memorable make-up looks in the world for brands like Dior so if there's anyone that you want to get make-up tips from, it's her.