
Image courtesy of Rag & Bone
Earlier this month Rag & Bone confirmed that they will show their S/S13 collection in London the week after showing in New York. The location of choice for the show is their flagship store on Sloane Square and today, the store officially opens.
'We are thrilled to finally open a store in London,' designer David Neville said in a statement when the news of the show was announced. 'It's lovely to be able to filter it directly to the customers in the UK who have supported Rag & Bone since the beginning,' and it's true. The store, located on Sloane Square, marks the first time the brand has secured a retail space in Europe so finally, you'll be able to have the whole Rag & Bone in-store experience when stocking up on pieces from the new season.
'Rag & Bone is essentially a New York brand but our collections have always been influenced by our British roots, so it made total sense for us to open our first European flagship store in our hometown,' he continued. 'London has always been a very exciting place in the fashion industry, now more so than ever. We also believe Rag & Bone's aesthetic will really resonate with Londoners and hope this store is the first of many.'
But that's no the only thing they've been working on as yesterday saw the launch of their first ever ad campaign. Kate Moss was shot by Craig McDean in Kentish Town, North London and the idea was behind the shots was to show the model in a stripped back way. 'We worked with two industry icons; Kate and Craig and asked them to shoot outside of their usual working environment to create these almost raw, unique images,' Marcus Wainwright explained. 'It wasn't in a studio; it was just them on a derelict street; Kate with minimal make-up and Craig with a hand-held camera and natural light.'
Moss epitomises the London spirit and considering that they're the new store is in the capital, she's the perfect choice.
See more images of the campaign and new store in the gallery.




















