Hervé Léger's rebirth took the fashion world by storm and had anyone who's anyone, including the likes of Rachel Bilson, Blake Lively and Victoria Beckham, sporting bandage dresses. The brand, which was a hit in the '80s, was revived by Max Azria who took over as the creative director, and is single-handedly responsible for every body-con-esque item of clothing currently adorning shop floors, is set to open its flagship store in time for London Fashion Week later this month.
The boutique, based on Lowndes Street in Knightsbridge, will be set out over two floors and includes its own VIP area. Azria said, "I most definitely wanted a boutique in London, the capital of avant-gardism and creativity". We most definitely do too, so thank you, Mr Azria.