I have a bit of a soft spot on Chloë Moretz. Unlike the generation before her, you'll be troubled to find images of her outside her professional role and like the Fanning sisters, she's amongst a handful of young actresses that are really making an impression on the fashion industry. Last month MaxMara named her the 'face of the future' and in the past year she's appeared on the covers of everything from LOVE magazine to Interview. It's her most recent editorial, though, that's got everyone talking.
Moretz appears in the May issue of Vogue Russia completely transformed. Her blonde locks were covered up by a short black bob that made her resemble top Russian model Ranya Mordanova in a big way. While many have criticised the magazine for making the 15 year-old look too old, I'm not convinced that the shots warrant a negative feedback. Actually, I wouldn't be surprised if she follows in the Fanning sisters and Hailee Steinfeld by securing a big ad campaign off the back of it. Since she looked so good in those Max Mara pieces in her recent Maire Claire Spain spread, I'd love to see her work with them.
It goes without saying that there isn't an investment buy like a classic coat, especially one that will last you not only AW09, SS10, but years to come too. Without a doubt, the camel coat fits the description. If camel isn't your colour, stick to neutrals for a classic investment piece, and pick a shape to suit. This season there's been a fair share of the new cocoon shape, but we'll be going with the timeless trench - and how could we not after seeing so many global trench styles on the new Burberry Art of the Trench website?
What is the best way to beat the retail slump? It only takes someone who has heard the headlines over the last few months to know that maybe that's not the best move at the moment. That's not what the creative team at MaxMara think. This week the brand introduced, Atelier, a new limited edition line of coats.