As far as today's top models go, Freja Beha Erichsen is up there with the best of them so naturally, she's finally managed to bag an all-important beauty deal.
Yesterday Maybelline New York confirmed that they've just signed the model to be their latest spokesperson to star in their print and TV ads this fall. 'Freja is an incredibly beautiful and confident woman,' Maybelline's global brand president Damien Bertrand told WWD. 'Not only is she a top model for a new generation, but she is also a modern style icon off the runway. She truly captures the catwalk-to-sidewalk spirit of Maybelline,' and she's in good company. Everyone from Christy Turlington to Charlotte Free are spokesmodels too.
Bagging covers and walking the shows is good but for a model, you know you have really made it when you secure a beauty deal. It's not an easy task though. It was only last month that Natasha Poly secured a deal with L'Oreal after being at the top of her game for years. It's this fact that makes Maybelline's recent announcement pretty big.
Earlier on this week they used P'Trique - the star of the 'Shit Fashion Girls Say' videos - to announce that Charlotte Free is their latest spokesperson. Her new role will see her appearing in the television campaign for the brand's new Colour Sensational Popsticks lipsticks this summer. 'It's an honour to represent this truly iconic brand and a dream come true,' she told WWD.
Despite bagging a deal with Forever 21 recently and appearing in magazines like Wonderland, Free is still relatively new in the fashion game. Damien Bertrand, global brand president of Maybelline New York, seemed confident in his decision. 'Charlotte is the new generation of beauty,' he told WWD. 'Her great energy and her unconventional style make her unique. Spontaneous, confident and daring, Charlotte is the perfect representative of the Maybelline New York woman.'