Most of the Fall 2012 ad campaigns are out and have been for a while but it was only last week that Christian Dior decided to release the images of their Miss Dior handbags campaign starring Mila Kunis.
The campaign, which was styled by Carine Roitfeld and shot by Mario Sorrenti, plays off her star power by portraying her as 'the kind of woman accustomed to attention from throngs of paparaazzi.'
Regular readers will know that I have desperately tried to like the brand's partnership with Kunis but even now, I'm not convinced that the pairing makes sense. As a result, it will be interesting to see whether the actress is kept on board as the face of the line for another season now Raf Simons has taken the reigns at the house.
Are you a fan or do you want to see a new face too?
While Mila Kunis may be the new girl on the Dior campaign rooster, stars like Marion Cotillard and Charlize Theron aren't going anywhere. Need proof? Take a look at Cotillard's latest campaign for Lady Dior handbags.
According to WWD the Peter Lindbergh-lensed campaign, which is set to hit magazines in May, was shot in the Communist Party Headquarters in Paris because the ceiling resembles the texture of their new handbag but that isn't the first time fashion folk have taken the building over. Prada have hosted a party at the venue in the past and Dries Van Noten and Thom Browne have both showed their collections there.
Aside from being a great actress and receiving critical acclaim for her performance in 'Black Swan' last year, things are looking good for Mila Kunis. Today Dior announced that the Ukraine-born star is the new face of their Miss Dior handbag range and these are the first few images of the Mikael Jansson shot ads.
"Mila Kunis is a very talented young actress; she embodies the true modern woman," Delphine Arnault, Dior's deputy general manager, explained when asked about casting the actress. "Her performance in Black Swan was remarkable. She is very gifted."
When the John Galliano controvery made the headlines back in March, Natalie Portman was one of the first celebrities to condemn the former Dior designer. Outraged by his alleged remarks, she made it clear that despite being the current face of the brand's Miss Dior Cherie campaign, she will not be associated with him in any way.
"I am deeply shocked and disgusted by the video of John Galliano's comments that surfaced today... In light of this video, and as an individual who is proud to be Jewish, I will not be associated with Mr. Galliano in any way," she said at the time. "I hope at the very least, these terrible comments remind us to reflect and act upon combating these still-existing prejudices that are the opposite of all that is beautiful."