When Natasha Poly was announced as the new spokesperson for L'Oréal back in February the general thought was that it was about time. When it comes to paying your dues, Poly has more than done that over the past 10 years having starred in campaigns for everyone from Gucci to Jil Sander and walked for everyone that matters. Bagging a big cosmetics deal, then, was a natural progression.
Recently this image of the model appearing in her first ad for their Elnett Satin hair spray was released and to mark the occasion, the brand has also released a behind-the-scenes video of the shoot. Talking to the camera Poly explained that despite her long career, it's only now that she feels like she's made it. 'I've been doing modelling for almost ten years and I've worked so hard to reach this moment,' she said. 'My dream came true. I've reached a point where I can actually send a message to people, saying to them, 'You're worth it - we're worth it.'
Bagging covers and walking the shows is good but for a model, you know you have really made it when you secure a beauty deal. It's not an easy task though. It was only last month that Natasha Poly secured a deal with L'Oreal after being at the top of her game for years. It's this fact that makes Maybelline's recent announcement pretty big.
Earlier on this week they used P'Trique - the star of the 'Shit Fashion Girls Say' videos - to announce that Charlotte Free is their latest spokesperson. Her new role will see her appearing in the television campaign for the brand's new Colour Sensational Popsticks lipsticks this summer. 'It's an honour to represent this truly iconic brand and a dream come true,' she told WWD.
Despite bagging a deal with Forever 21 recently and appearing in magazines like Wonderland, Free is still relatively new in the fashion game. Damien Bertrand, global brand president of Maybelline New York, seemed confident in his decision. 'Charlotte is the new generation of beauty,' he told WWD. 'Her great energy and her unconventional style make her unique. Spontaneous, confident and daring, Charlotte is the perfect representative of the Maybelline New York woman.'
Walking in the show and appearing in campaigns is good but you know a model has made it when them bag that big beauty deal. Last month we confirmed that Natasha Poly finally bagged hers with L'Oreal and now Arizona Muse is getting in on the action too and has just been named the new spokesperson at Estée Lauder.
Since Anna Wintour tipped the 23 year-old as 'the breakout star at the Spring 2011 shows' in her February 2011 editor's letter, her career has gone from strength to strength. Along with the likes of Karlie Kloss and Joan Smalls, Muse is dominating the modelling scene. 'Arizona is a true beauty and a great complement to our other spokespeople,” Aerin Lauder, style and image director for the Estée Lauder brand, told the WWD. “She is perfect for the brand — she is warm, elegant and personable. She can represent skin care, fragrance and makeup equally well. She is truly a modern Estée Lauder woman.”
Although the term 'supermodel' has been limited to the likes of Christy and Naomi, Natasha Poly is amongst the few models that today that have reached that status. Over the course of her ten year career she's served as the muse to Frida Giannini at Gucci, has appeared on seven French Vogue covers and has had Russian Vogue and Muse have dedicated entire issues to her. The only thing that she hasn't secured is that big cosmetics campaign but finally, she's got it. Last week her agency confrimed that she will join the likes of Claudia Schiffer and Doutzen Kroes as a spokersperson for L'Oreal.
If there's one brand whose campaigns we all look forward to see, it's Prada. Aside from the clothes, all eyes are on the models because as you know, landing a Prada campaign is the making of a new models career.
This season the line-up was a lot greater than we saw last year with Steven Meisel shooting casting six models - Megan Collison, Elise Crombez, Kati Nescher, Katryn Kruger, Natasha Poly and Ymre Stiekema - to appear in an American gas station set-up. “[T]he gas station is cast as a central symbol in this post-modern crossroads of new horizons and economic fulfillment, a stage set where fashion, fantasy and the promise of new discoveries collide,” the press release explains.
Pirelli always know how to throw a good party so it should come at no surprise that they just about everyone attended the launch of their 2012 calendar short by Mario Sorrenti. As you would expect, all of the models (bar Kate Moss) that appeared in the calendar attended along with Franca Sozzani, Valentino, Ellen von Unwerth and Julianne Moore.
The last few weeks has been a bit disappointing in the red carpet outfit stakes but the Pirelli event left us spoilt for choice, naturally. Natasha Poly looked incredibly in a gold and black lace dress eith sheer panels along the top and Isbaeli Fontana got it right in a halter neck sewuin gown.
Something is obviously in the air at the moment when it comes to models. After Lily Aldridge got married to Kings of Leon frontman Caleb Followill, model after model have got hitched. Natasha Poly and Kate Moss followed and now Anja Rubik has joined the growing group as she tied the knot to her Polish boyfirned, Sasha Knezevic this weekend.
Wearing a short Pucci dress with a long train, guests including Pucci designer Peter Dundas and fellow model Maryna Linchuk flew to Mallorca to attend the couple's special day.
Unfortunately her wedding dress didn't do it for me but what do you think?