Nina Ricci's S/S11 ad is special as it marks the first campaign under the helm of Peter Copping who was appointed after Oliver Theyskens' departure from the brand. Maglosia Bela is the brand's model of choice. “She looks contemporary, modern, sensual — all those things I see for the Ricci woman,” Copping told WWD.

When coming up the concept for the campaign Copping revealed that he had the likes of Julia Restoin Roitfeld and Charlotte Casiraghi in mind and young women who are not “not sitting at home in a party dress. They’re out and about and wanting to be seen.”

The campaign, shot of Inez van Lamsweerde and Vinoodh Matadin, will make its first appearance in the February issue of Vogue Paris and will only appear in specific high-eng glossies in Germany, Italy, Japan, France and the UK.

I am the first to admit that fashion should not be taken too seriously. I mean, as they saying goes 'We're not curing cancer or anything'. But every once in a while we witness something in fashion that, whether it's an exhibition, an interview or a collection, will stay in our minds forever. That was definitely the case at the Nina Ricci show today in Paris. If there was ever a point to make, this was it. Today Oliver Theyskens showed his strongest collection yet to great applause.

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