Nina Ricci's S/S11 ad is special as it marks the first campaign under the helm of Peter Copping who was appointed after Oliver Theyskens' departure from the brand. Maglosia Bela is the brand's model of choice. “She looks contemporary, modern, sensual — all those things I see for the Ricci woman,” Copping told WWD.
When coming up the concept for the campaign Copping revealed that he had the likes of Julia Restoin Roitfeld and Charlotte Casiraghi in mind and young women who are not “not sitting at home in a party dress. They’re out and about and wanting to be seen.”
The campaign, shot of Inez van Lamsweerde and Vinoodh Matadin, will make its first appearance in the February issue of Vogue Paris and will only appear in specific high-eng glossies in Germany, Italy, Japan, France and the UK.