Olivia Palermo flew from the Burberry show straight to New York this week to attend the 2012 Brazil Foundation Gala party help at the American Museum of National History and as always, she nailed it.
Beauty wise, the reality star went for the centre parting tied back look that she's been sporting a lot recently and opted for a beautiful floral embroidered sheer bell sleeved dress from the Spring 2012 Valentino collection.
Olivia Palermo has kept a relatively low profile recently but if you're a fan of hers you'll be pleased to hear that she's been all over New York Fashion Week and will no doubt pop up in the other cities too. One of the shows she did attend last week was Peter Som S/S13 where she opted for those Valentino heels that nobody can get enough off with a pair of printed shorts and a simple sleeveless top.
Olivia Palermo may be readying to launch a lifestyle brand but that hasn't stopped her from lending her face to another brand. Today this image of the former reality TV star emerged showing her fronting the campaign for Rochas' new fragrance, Les Cascades de Rochas, Eclat d'Agrumes.
'The inspiration for [Les Cascades] is really a Parisian fountain in the summer,' Bill Brace, vice president of Procter & Gamble Prestige, told WWD. The fountain outside the Palais Royal in Paris was naturally the perfect backdrop for the campaign and who better to shoot the feminine ad than Camilla Akrans. This is Palermo's second big campaign and considering how beautiful she looks here, I'm doubt it will be her last. In fact, I'm convinced that a modelling career works a lot better than her recent website pursuits.
The fragrance will be available exclusively in May in Marionnauld in France before being released in the rest of Europe in July. Prices range from 48 euros for a 50-m bottle to 72 euros for a 100ml bottle.
We recently posed the question whether we should still be interested in Olivia Palermo and many of you responded in the negative. Now, just to make sure that everyone doesn't move that way, Palermo is working on the next thing to keep her on the front rows. Since 'The City' wrapped she's made no secret that a foray into design is definitely in her future but now it looks like those plans are officially underway.
Over the weekend Fashionista discovered that the former reality star trademarked her name back in January to cover a variety of goods ranging from pet clothes and animal accessories to travel bags, luggage and jewelry organisers. Rather than simply going down the fashion route, then, it seems like she's panning to do a Tory Burch and tap into lifestyle.
Would you buy something designed by Olivia Palermo?
Unlike many of her 'The City' co-stars, Olivia Palermo is still having traction in the industry. Designers still clamour to get her on the front row of their shows, high street stores like Topshop continue to want to be associated with her and street style bloggers and paps alike go crazy when she arrives at the shows. The big question is why? Palermo's continuing popularity has continued to raise questions in my mind but the issue was brought to my attention again last week in Annabelle Rivkin's piece on her for ES magazine.
‘I want to concentrate on my current projects because that’s what my readers are interested in.’ But this seems more about what Olivia Palermo is interested in: namely, building a brand; a process that begins with whitewashing, personality bypassing and exceedingly, almost oppressively, good manners,' Rivkin wrote. ‘I think that the British Fashion Council has done a really nice job and there is so much young talent. When Erdem first showed his collection, you can see how well he’s done and the inspiring women who wear his clothes...’ she tails off, having lost her way in the quagmire of her own press release...she doesn’t talk about British designers she likes so much as those she ‘supports’.'
When she decided to launch her online magazine many thought things would change but besides a stream of show reviews, the site doesn't seem to extend further than promoting her latest magazine shoots or recent press. Don't get me wrong, I'm a fan of her style as much as the next person but her prominence in the industry makes you question whether she goes beyond being just another closehorse. Like the Kardashians, is she yet another person making a brand out of her reality TV-induced fame?
Stefano Tonchi of W magazine took a break from the shows to partner with Joanne Crewes to host an event for 'The Ever Changing Face Of Beauty', a video installation created by Sølve Sundsbø. While all the attention went to Sienna Miller and her baby bump, the outfits worn by Evan Rachel Wood, Liya Kebede and Cate Blachett, were definitely worth some attention.
Last night Madonna's movie 'W.E' was screened by the Cinema Society and Pigaet in New York and as you would expect, a lot of people came out to support. Unfortunately though, there wasn't much to get excited about in the outfit stakes. Rachel Roy and Olivia Palermo sported two of the better looks of the night and Chloe Sevigny left us confused in this red dresses and dramatically oversized leather coat.