Olivia Palermo may be readying to launch a lifestyle brand but that hasn't stopped her from lending her face to another brand. Today this image of the former reality TV star emerged showing her fronting the campaign for Rochas' new fragrance, Les Cascades de Rochas, Eclat d'Agrumes.

'The inspiration for [Les Cascades] is really a Parisian fountain in the summer,' Bill Brace, vice president of Procter & Gamble Prestige, told WWD. The fountain outside the Palais Royal in Paris was naturally the perfect backdrop for the campaign and who better to shoot the feminine ad than Camilla Akrans. This is Palermo's second big campaign and considering how beautiful she looks here, I'm doubt it will be her last. In fact, I'm convinced that a modelling career works a lot better than her recent website pursuits.

The fragrance will be available exclusively in May in Marionnauld in France before being released in the rest of Europe in July. Prices range from 48 euros for a 50-m bottle to 72 euros for a 100ml bottle.