As Paris Hilton's childish voice and Hollywood antics became too much to bare, former school friends like Nicole Richie and Kim Kardashian's stars started to rise. From being the centre of attention, her star power and the commercial deals that come along with it seemed to decline but it looks like she's planning a comeback. Over the past week she's been all over Cannes perhaps as a way of drumming up publicity for the launch of her upcoming fragrance launch.
The scent, titled Dazzle, was inspired by Paris herself and will be sold in a pink diamond-like falcon to reflect her 'personality'. 'Creating a new fragrance or two each year has been a great way to express the changes I have gone through,' she told the title. 'Now I have a whole wardrobe of them to choose from, from light and beachy to mysterious and sexy.'
As always the looks on the red carpet at last night's Grammys were a bit hit and miss. Rihanna looked sexy but sophisticated in a black Giorgio Armani gown, Gwyneth Paltrow looked great in a black dress from Stella McCartney and so did Taylor Swift who wore a gold Zuhair Murad couture gown. Unfortunately outfits from Katy Perry, Fergie and Jessie J were disappointing.
The big winner on the night was Adele who looked beautiful in a black sequined Giorgio Armani gown and quite rightly walked away with six awards.
Lindsay Lohan really is an advocate for the old saying that 'no publicity is bad publicity', as within minutes of being sentenced to a 90-day prison sentence on account of violating her probation, editors and buyers alike found themselves receiving press releases for the troubled starlet's clothing line, with the ironic subject line "LINDSAY LOHAN AT IT AGAIN."
The release for her collection, 6126 reveals that the newest range is made up of "65 styles of leggings with leather or lace inserts, reversible sequins, studded detail, a dusting of black sequins and more...", while Lohan herself adds "I wanted to make sure that every piece in this collection would be something I would wear and be proud of." Looking at a previous episode with a certain infamous heiress and her time in prison (which caused a roadblock outside of her store due to demand), it seems that LiLo's time behind bars might do her career in fashion some good.
"It's not necessarily a bad thing," explained Jeff Vansinderen, a senior retail analyst at B.Riley & Co, "At the end of the day it may not hurt, and it could even help sales in an ironic and twisted way. It would help if she is successful in her recovery and fans got behind her. Then she could use that to her benefit to promote the line." Shame that with a uniform of orange boilersuits Lindsay can't physically promote the range now, hey?
Since the Twitter phenomenon began, brands have caught onto the idea that the social networking site is also ideal for marketing, and so they created their own Twitter accounts, tweeting exclusive sales and insider information to entice us to follow. Taking a more sly approach to Twitter promotion, it seems celebrities are now being paid to name drop in their tweets - for example,Lindsay Lohan.
While we're a little unsure why Burberry, with its array of bright young British talent at the ready would need to hire LiLo, one her most recent tweets leaves us suspecting that Miss Lohan - who owes $600,000 in credit card debt - had been paid by the fashion brand. "Are you kidding?? Burberry's on sale today on Beyond The Rack! Just bought a scarf and hobo!! Bring it on!!" she tweeted, excitedly.
Paris Hilton is one socialite who has steadily turned her talents into gold (or at least an empire) in the past few years. From party girl to jail bird to her current role as an entrepeneur, the 28-year-old has proved that she definitely has beauty and a brain for business. Indeed, the heiress prides herself on personally overseeing every aspect of each one of her businesses, be it perfumes, clothing or hair and beauty lines. Before she launched Paris Hilton Footwear in February 2008, she informed potential shoppers via her website that she: "personally chose the styling, design, materials and colors for the line and also wanted to make sure it was super-comfortable! Each shoe has a heart-shaped comfort pad sewn in...so you can dance all night long!"
Gwyneth Shoes, a New York-based shoe company, have alleged that Miss Hilton's heart-shaped pads are a copy of their design, which was patented in 2007. With Gwyneth Shoes seeking damages of an unspecified sum as well as an order forbidding Paris from any further usage of the design, one can only imagine what her next move will be. She has yet to comment on the matter, so stay tuned.
Paris Hilton still made that pout at the weekend's 'Family Guy' DVD release of 'Something, Something Something, Dark-Side'. We assume her green and silver satin asymmetric dress is her go-to holiday look.