Anyone who knows Paz de la Huerta understands why her collaboration with Agent Provocteur on their latest campaign works so brilliantly. The actress quite a sexy lady and has gained quite the reputation for not leaving much to the imagination to the delight of the paparazzi.
For their Fall 2011 campaign the brand cleverly plays on the old tendency in Hollywood to go out without underwear and flash - cast your mind back to memories of Lindsay Lohan and Britney Spears circa 2008 - and instead shows the actress showing off her AP underwear with the slogan, 'Always Remember Your Agent Provocateurs'.
For the third season in a row, the lingerie brand has collaborated with Johan Renck and RSA films to launch a series of short films and videos to support the campaign. 'Aside from being a stunning and brilliant actress, Paz de la Huerta has not risen to the status of it-girl by chance; she has perfected the art of revealing her assets in a cheeky way at the opportune moment," Johan Renck said. 'This film is a guide to flashing your goods at the perfect moment and if this guide is followed...you too can be thrust into the world of it-girl.'