The New York Times has revealed that Jeffrey Monteiro is to take over the reins as creative director of Bill Blass. The news could not have come a moment sooner for the label who's future has been held in balance since Peter Som's unpredicted exit in October 2008, following in the footsteps of Lars Nilsson who held the role between 2001 to 2004.
The eponymous label was founded in 1970 by the late Mr Blass, who ran it quite successfully up until 1999, when he retired. He offered luxe and elegant sportswear and clothing, in a plethora of textures, so sumptuous that they had the ability to effortlessly take an outfit from day to night. With an extensive product line consisting of fragrances, home ware, handbags, shoes and couture pieces, Blass built an empire he would have expected and hoped, would have gone from strength to strength following his departure. This was not to be the case, and in November 2008 the fashion house filed for bankruptcy.
