June 19, 2009

Lazaro Hernandez and Jack McCollough with Raquel Zimmermann
Proenza Schouler designers Lazaro Hernandez and Jack McCollough eschewed the runway for their 2010 pre-collection, instead choosing an avant-garde art installation to show off their latest clothes, shoes and accessories. At Florence's Pitti W, three of the designers' favourite contemporary artists - Kalup Linzy, Haim Steinbach and Kembra Pfahler - helped with the display.
Steinbach was in charge of an accessory installation, which (naturally) also included a metal bed frame, dog toys and plastic onions. Linzy showed two music videas, which featured cameos from Liya Kebede and Chloe Sevigny. Pfahler gathered up go-go girls wearing Proenza, and he (wearing a bustier from the brand and thigh-high boots) sang his heart out with his bottom out. Hernandez couldn't keep a straight face.
Read a Q&A with the designers after the jump
by: Jill Hilbrenner
Filed under: Fashion, Daily News
Tags: Proenza Schouler, Lazaro Hernandez, Jack McCollough, Liya Kebede, Chloe Sevigny, Pitti W, pre-collection 2010, Kalup Linzy, Halm Steinbach, Kembra Pfahler
June 12, 2009

When Jack McCollough and Lazaro Hernandez weren't dealing with the media blitz from Kiefer Sutherland's infamous headbutt, apparently they were lining up artsy ways to display their resort collection in Italy. The new Proenza Schouler collection will be exhibited at the Pitti W pre-collection event in Florence on June 18, but instead of a runway, the designers will have three performance artists "interpreting" the looks.
One of the trio, Kalip Linzy, slotted Chloe Sevigny and Liya Kebede to star in a gender-bending video. Hint: it involves mega wigs.
The Imagist's other still after the jump
by: Jill Hilbrenner
Filed under: Fashion, Daily News
Tags: Proenza Schouler, Lazaro Hernandez, Jack McCollough, Liya Kebede, video, Chloe Sevigny, resort, florence, Kiefer Sutherland, headbutt, pre-collection, Pitti W, Kalip Linzy, performance artist