Joining the brigade of British brands returning to London Fashion Week for it's 25th anniversary were Pringle of Scotland, who have previously been showing collections in Milan. With knitwear as it's heritage, it made sense that designer, Clare Waight Keller, focused on a mixture of chunky and fine knitted garments, with cable and gauge knits in a minimal, chic colour palette of white, pale lemon and grey.

With a rather neutral colour base, it was the details in the knitwear, large, funnel necked coats and tops and layered, assymetric skirts that added interest to a collection that was fresh and exciting for Spring Summer 2010. After a winter full of grungy, dark colours and strong eighties power dressing, the SS10 Pringle of Scotland collection boosted morale for an optimistic upcoming season, with highlights being the 'Tilda' dress, which came in black and an off-white - long, silk dresses with ruffles down the front and a bare, exposed back - and the subtle, shimmering, muted bronze puffed shorts teamed with a nude blazer.

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Pringle's LFW afterparty will be bringing back the eighties revival, true and proper. Icons Joan and Jackie Collins are confirmed guests at the afterparty, and will no doubt be creating a stir on the front row seats of the catwalk show that same afternoon.

The all time, and first goddess of Beverly Hills, Jackie Collins is a literary legend, having sold 400 million books. Yes, 400 million! And older sister Joan isn't lacking in any iconic status, either. Having been the 80's 'Dynasty' queen, we have seen the influence she has had on designers such as Giorgio Armani, Dolce & Gabbana, Gucci and Balenciaga, all bearing their glitz and glamour with shoulder padded glory on this season's catwalks. The 76-year-old actress also has a makeover show in the pipeline to air on ITV1 later this year, appropriately named 'Joan Does Glamour', which is currently in filming. No doubt the two sisterly beauties will be rocking London Fashion Week, and we can't wait!

We're not exactly sure how this one worked out, but Tilda Swinton will be the face of the Spring 2010 Pringle campaign, shot by Ryan McGinley. The actress will replace Daisy Lowe, Pixie Geldof and Lydia Hearst for the brand.

"We want to show people that Pringle is a Scottish brand, but go a little bit deeper. We don't want to go away from [our traditional customers] – we believe Tilda is more inclusive, as both young and more mature people identify with her acting," said Benoit Duverger, global communications director of Pringle.

Swinton's shoot will be in the Scottish highlands, reinforcing the brand's heritage, and an accompanying video will play at London Fashion Week this September, when Pringle returns to the capital. This makes us pretty excited because if Swinton stars in the video and the video plays in London and sometimes celebrities who help with a campaign end up front-row...you get the idea.

Husband-and-wife design duo Suzanne Clements and Inacio Ribeiro, of the brand Clements Ribeiro, have become the latest British designers to announce a return to London Fashion Week this September. The team last showed in the UK capital in September 2005.

London Fashion Week's 25th anniversary has already drawn the likes of Burberry, Matthew Williamson, Jonathan Saunders and Pringle. Now if Alexander McQueen and Stella McCartney would jump on board, the quest for style domination would be won for sure.