Pringle of Scotland, the brand of luxuriously understated knitwear and 'twinsets', last season made a much welcomed returned to the British runway during the 25th anniversary of London Fashion Week, having previously opted to show in Milan. That trip was accompanied by a Ryan McGinley film starring the queen of quirky, Tilda Swinton.

This season, Pringle plans once again to shake up fashion week in honour of the brand's 195th anniversary. To do so, the company plans to collaborate with the Serpentine Gallery. Mary Adair-Macaire, the label's CEO, alongside the gallery's director Julia Peyton-Jones and co-director Hans Ulrich, will be selecting a group of artists to design a small collection of work, drawing inspiration from Pringle's argyle pattern and it's twinsets, amongst other things.

The list of artists will be drawn up and revealed by the 14th January. The project, which will be unveiled in February, will include the launch of retail pop-up store and other events, to coincide with the arrival of London Fashion Week.

Image courtesy of Fromthefloor

There is no doubt that since MAC burst onto the makeup scene back in 1984, they have made a dramatically credible impact on the fashion industry. Not only do they provide high quality makeup to the very best artists for shows and shoots, their professional advice can be accessed through their stand alone stores, along with their expert products. As if offering us the best cosmetics, industry secrets and the artists to teach us how to emulate the latest beauty trends is not enough, MAC produce striking limited edition collections - with collaborators ranging from Zandra Rhodes, to Hello Kitty, to Dame Edna Everage - and even feed further back into the industry with their proactive involvement in both London and New York Fashion Weeks, to name a few. Could we ask much more of a makeup brand? We think not, as we take a look back at their involvement in the Spring Summer 2010 collections...

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Joining the brigade of British brands returning to London Fashion Week for it's 25th anniversary were Pringle of Scotland, who have previously been showing collections in Milan. With knitwear as it's heritage, it made sense that designer, Clare Waight Keller, focused on a mixture of chunky and fine knitted garments, with cable and gauge knits in a minimal, chic colour palette of white, pale lemon and grey.

With a rather neutral colour base, it was the details in the knitwear, large, funnel necked coats and tops and layered, assymetric skirts that added interest to a collection that was fresh and exciting for Spring Summer 2010. After a winter full of grungy, dark colours and strong eighties power dressing, the SS10 Pringle of Scotland collection boosted morale for an optimistic upcoming season, with highlights being the 'Tilda' dress, which came in black and an off-white - long, silk dresses with ruffles down the front and a bare, exposed back - and the subtle, shimmering, muted bronze puffed shorts teamed with a nude blazer.

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Harold Tillman has really served London Fashion Week well this season. Not only has the he secured the likes of Burberry and Pringle of Scotland to come back to the capital to help it celebrate it's 25th anniversary, we recently reported that key buyers, press and fashionista's are set to fill our front rows this season. To top that all off, today Grazia confirmed that Anna Wintour will be making an appearance in London too.

The American Vogue editor-in-chief hasn't attended the London shows since 2007, where she attended the shows of Luella, Jonathan Saunders, Matthew Williamson, Christopher Kane and Gareth Pugh.

Hopefully, her presence in September will ensure that London Fashion Week remains a permanent fixture on the calendars of international press and buyers.

All we now need is Carine....

We're not exactly sure how this one worked out, but Tilda Swinton will be the face of the Spring 2010 Pringle campaign, shot by Ryan McGinley. The actress will replace Daisy Lowe, Pixie Geldof and Lydia Hearst for the brand.

"We want to show people that Pringle is a Scottish brand, but go a little bit deeper. We don't want to go away from [our traditional customers] – we believe Tilda is more inclusive, as both young and more mature people identify with her acting," said Benoit Duverger, global communications director of Pringle.

Swinton's shoot will be in the Scottish highlands, reinforcing the brand's heritage, and an accompanying video will play at London Fashion Week this September, when Pringle returns to the capital. This makes us pretty excited because if Swinton stars in the video and the video plays in London and sometimes celebrities who help with a campaign end up front-row...you get the idea.

Amanda Wakeley is the latest designer to return to London Fashion Week in September. The news comes at a great time for the designer, who recently reclaimed her company after being told that she was no longer needed at the brand.

Wakeley joins a long line of brands returning to London Fashion Week including Pringle of Scotland and Burberry.

"I am delighted to return to the London Fashion Week schedule in September, especially during such an important season," she told The Telegraph. "Through buying back my label, I have confirmed my commitment to the continued development of Amanda Wakeley and showing again in London is a key step forward in that process.”

Harold Tillman is definitely pleased with the news. "September's London Fashion Week is shaping up to be our biggest and best yet. The timing couldn't be more perfect for Amanda Wakeley to be back at the helm of her company and on the official catwalk schedule in time for our 25 year celebrations."

London Fashion Week in September is set to the biggest and best we've seen for a long time. Over the past month, big brands like Burberry, Matthew Williamson and Pringle of Scotland have all agreed to come back to London to support the British Fashion Council as it celebrates its 125th anniversary. Now we can add Jonathan Saunders to the list.

Today the designer confirmed that he will join the growing number of designers coming back to London next season. "I am absolutely delighted to be returning to show in London this September," Saunders tells Vogue.com. "Showing in New York for the last few seasons has been an amazing experience for both me and the business. However London has always been my home and where I have my studio. I am very much looking forward to being part of the 25th Anniversary celebrations of London Fashion Week and am grateful to the BFC for the invitation to return."

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Model: Karlie Kloss

Photographer: Fabien Baron