"Neither The Rains Nor The Hindu Gods" Expected To Affect Fashion's Night Out Shopping

Jill Hilbrenner — Thu, 06 May 2010 20:00:29 BST

Although last Fashion's Night Out got heavy buzz in New York - thanks in no small part to Anna Wintour - the evening of booze and commercialism wasn't isolated to the US alone. Yes, Fashion's Night Out took a global spin, and this year, the international Vogue posse is set to turn the night into a full week of events. Fashion's Night Out 2010 will take up six nights, with each participating country picking a night that suits its schedule to plan bonus shopping events.

Indian Vogue editor Priya Tanna told WWD: "Fashion’s Night Out last year was the first luxury shopping festival to take place in India. It followed three consecutive days of rain and took place during an inauspicious time on the Hindu calendar for buying expensive items. But neither the rains nor the Hindu gods could stop the shoppers from coming." Well. You've heard it straight from Vogue, then.

THE FASH PACK

"Neither The Rains Nor The Hindu Gods" Expected To Affect Fashion's Night Out Shopping