Along with Thakoon, Alexander Wang and Prabal Gurung, Jason Wu is amongst a crop of the Asian-American designers really dominating in New York right now. While brands like Proenza Schouler, Marc Jacobs and Ralph Lauren have tapped into Asian references and sensibilities, this is something that all but Wu have refrained from exploring. Talking to Vancouver-based magazine, Montecristo, he said that he felt like his fall 2012 collection was the perfect time to embrace his roots.
'I suppose this hasn’t really been done before—an Asian designer tapping into the Asian side,' he told the magazine. 'Usually, culturally, we stay away from it … I feel like I’m at a place where I’m maturing not just as a designer, but as a person, to embark on inspirations that hit close to home.' But rather than going down the literal route, Wu has praised for showing the signature references but in a contemporary way. 'I almost wanted to poke fun at it a little bit by interpreting it through stereotypes … but also by incorporating all of that in a way that is elegant and powerful at the same time.'