Image courtesy of Rag & Bone
Earlier this month Rag & Bone confirmed that they will show their S/S13 collection in London the week after showing in New York. The location of choice for the show is their flagship store on Sloane Square and today, the store officially opens.
'We are thrilled to finally open a store in London,' designer David Neville said in a statement when the news of the show was announced. 'It's lovely to be able to filter it directly to the customers in the UK who have supported Rag & Bone since the beginning,' and it's true. The store, located on Sloane Square, marks the first time the brand has secured a retail space in Europe so finally, you'll be able to have the whole Rag & Bone in-store experience when stocking up on pieces from the new season.
'Rag & Bone is essentially a New York brand but our collections have always been influenced by our British roots, so it made total sense for us to open our first European flagship store in our hometown,' he continued. 'London has always been a very exciting place in the fashion industry, now more so than ever. We also believe Rag & Bone's aesthetic will really resonate with Londoners and hope this store is the first of many.'
But that's no the only thing they've been working on as yesterday saw the launch of their first ever ad campaign. Kate Moss was shot by Craig McDean in Kentish Town, North London and the idea was behind the shots was to show the model in a stripped back way. 'We worked with two industry icons; Kate and Craig and asked them to shoot outside of their usual working environment to create these almost raw, unique images,' Marcus Wainwright explained. 'It wasn't in a studio; it was just them on a derelict street; Kate with minimal make-up and Craig with a hand-held camera and natural light.'
Moss epitomises the London spirit and considering that they're the new store is in the capital, she's the perfect choice.
See more images of the campaign and new store in the gallery.
The last few seasons has been amongst the best for London Fashion Week. Stella McCartney held an intimate presention back in February and McQ and Moschino also held show's during the week's festivities and it looks like Rag & Bone are following suit.
Last week the duo behind the brand, David Neville and Marcus Wainwright, confirmed that they will present their S/S13 collection to a select group of press and buyers at their new Sloane street store after showing the collection in New York. 'We are thrilled to finally open a store in London,' Neville said a statement. 'It's exciting to present a collection for the first time in our home town and for it take place in our own store feels really special. Showing during LFW will furthe strengthen our presence in Europe and, of course, it's lovel to be able to filter it directly to the customers in the UK who have supported Rag & Bone since the beginning.'
You may not recognise the name Andrew Rosen but does Theory ring a bell? The middle market retailer was established by Rosen back in 1997 with Elie Tahari and really paved the way for the contemporary market which is dominating the industry right now. In recognition of his sucess the Wall Street Journal have released a big feature on him titled, 'A Homegrown Fashion Mogul'.
While the term 'mogul' seems to be applied to any reality TV star making money off the back of their show or in the case of Kim Kardashian has more Twitter followers that Barack Obama, Rosen actually fits the bill. Theory has grown from yearly sales of $30 million back to $700 million today and last year he helped take the brand to the next level by hiring the brilliant Olivier Theyskens to serve as a creative director for his own line under the Theory umbrella.
But it doesn't just end there. Rosen helped pump financial support to several key young American brands like Proenza Schouler, Rag & Bone and Alice + Olivia, helping take their businesses to the next level. 'We don't have a Gucci or LVMH in this country," Anna Wintour said of Rosen, "but in his own way, Andrew is creating a kind of American equivalent.' And it's true. Rosen has pretty much done for contemporary brands what the big European conglomerates have done for luxury brands. If Lazaro Hernandez is anything to go by, Rosen might actually be doing a better job for these young brands. 'I mean, we hang out,' he told the title. 'If we wanted to be employees, we would have gone to one of the big vacant houses in Europe.' Rosen suggested the same thing at the time when the Proenza deal was announced. 'We believe that the Proenza business is the future of American luxury, and uniquely poised to compete in a global marketplace, which is currently dominated by European designers.'
Do you agree with Wintour? Is Rosen that influential?
As temperatures continue to plummet we all get confronted with the age old dilemma: how do you keep warm without compromising on your sartorial choices. Luckily for us this is an issue that Rag & Bone designers David Neville and Marcus Wainwright tackled head on yesterday.
The collection was full of all of the pieces that you want to be wearing now in the minus five degree winter weather. The collection was full of striped belted duffle coats, leather neck pieces styled over warm printed sweater dresses and velvet tops layered underneath coats in suede and leather. Fur and feathered vests were styled with asymmetric skirts that came over trousers and styled with chunky boots and blankets came wrapped around the body and belted to show off of the waist.
Alexander Wang, Antonio Berardi, Louis Vuitton, Preen, Altuzarra
Everyone from Abbey Lee Kershaw to Miranda Kerr have taken part in Rag & Bone's DIY Project campaign and Hanneli Mustaparta has joined suit. Yesterday the brand released all of the images that she took of herself, including this one showing the blogger on standing beside a lamp post on the Pont Alexandre III bridge in Paris.
The images chart her travels in London, Paris, New York and Sweden. “I wanted to shoot the pictures in a snapshot kind of way, to freeze the moments for a little bit,” she told Style.com. “The only way I could shoot them was to bring the bag with the Rag & Bone clothes with me while travelling to London and Paris for fashion week, then to Norway and Sweden and then back to New York again. Doing the shots was a nice break from the usual fashion week extravaganza.”
This week Rag & Bone released this image of the model shot by Bloom as a part of their DIY project. According to a release, all models - including Carolyn Murphy and Karolina Kurkova - were given pieces from the collection and a digital camera and were left to take shoot themselves.
At their Fall 2011 show, Rag & Bone designers Marcus Wainright and David Neville made it clear that their happy showing in the New York Fashion Week. "The energy is simply amazing in New York; anything is possible," he told Hilary Alexander. But don't worry, the pair haven't forgotten their British roots. This season the design team really paid homage to their British roots showing a collection of reworked quintessentially British classic. A blazer and jacket came in blue and white red stripes reminiscent of a typical British boarding school and tartan occured throughout on skirts and biker jackets.
Over the last two days we've seen a lot of layering but Rag & Bone are definitely in the lead in the layering stakes. Neckwarmers camed styled over blazers, trousers and jeans came skin tight and printed teamed with a range of boots from feminine ankle boots to winter hiking styles. Just to make sure we all keep warm in the winter months, the duo also sent out thick winter coats like a multicoloured autumnal style with a longer hemline at the back and a big grey style with brown leather panels down the front and fur sleeves.