Designers have long dressed celebrities in their ready-to-wear collections for the red carpet and increasingly, we've seen more celebrities wearing couture too (think Emma Stone in Chanel and Katy Perry in Elie Saab couture) but it looks like that's about to change.
Earlier on this week the New York Times' Cathy Horyn wrote a piece discussing the differentiating factors between ready-to-wear and couture. In the piece she spoke to Karl Lagerfeld, who explained that couture is 'not a red-carpet opportunity,' which isn't something particularly new. What was interesting, though, was when he revealed that Chanel have 'had clients cancel an order after seeing their dress on a celebrity.' Thinking about it, you can understand why. Who would want to see a dress they have spent major dollars on splashed across the tabloids and the subject of conversation on Lorraine?
Over the last few months exclusivity has been the buzz word amongst luxury brands trying to tap into the higher echelon of customers while expanding at the same time. If that is going to be the way forward, the world of couture and celebrity aren't necessarily the best bedfellows.