Let's be serious: Some eco-friendly clothes are about as fashion-forward as low-fat cheese is tasty. It can be done, but as Harvey Nichols Buying Director Averyl Oates said last week, "that's just not what I think of...sorry."

Enter former Baywatch Babe and suddenly ubiquitous fashion devotee Pamela Anderson. Pam has announced plans to collaborate with her designer friend Ritchie Rich (of Heatherette) on a line of vegan clothes and footwear. The new Muse label will offer hoodies, skirts, bathing suits and leather-free shoes, and you can expect it out this summer.

Someone who's been flashing her pants on the runway just this season - and who's had anything to do with Tommy Lee - definitely won't make this one boring.