Over the last year or so, Lady Gaga and Giorgio Armani have notably been working closely together - remember the Armani Prive dress that she wore to the Grammy's this year? Now, it looks like the pair want to make the partnership official and according to sources, the singer has just signed a multi-million dollar deal with the brand.
Roberta Armani is said to be the force behind the deal and made it clear that it was a natural move because "it wouldn't be possible to give Gaga a look from the collection because she wears pieces of art. It's theatrical." She went on to explain that the singer has made the brand reassess the business. "A huge company like Giorgio Armani has the duty to always be alert to trends and what appeals to young people," she said. "It helped to see how the world is through Lady Gaga, the way she uses Facebook and Twitter."
What do you think about the deal?
Andy Valmorbida; Roberta Armani; Vladimir Restoin Roitfeld
New York Fashion Week may be drawing to a close but the parties definitely are not. In collaboration with Giorgio Armani, Vladimir Restoin-Roitfeld and Andy Valmorbida presented 'Richard Hambleton- New York' last night to the likes of Mary J. Blige, the Olsens and Lily Donaldson . The exhibition explores the works of artist, Richard Hambelton and showcases some of his otherwise unseen work.