When Madonna collaborated with H&M to design a high-street capsule for the chain, we wondered if that was the last we'd see of Madonna the designer. According to WWD, the material girl is soon set to release a clothing line for Macy's that will be developed with the help of Iconix. The licensees (Iconix) currently boast a portfolio that includes Rocawear, Candie's and Badgely Mischka, amongst others, and can consider the licensing of Madonna's apparel line, rumoured to be named Material Girl, as a real coup - provided the line actually goes into production.
Did you stock your closet with nothing but Heidi Montag's Heidiwood, Mandy Moore's Mblem, Jennifer Lopez's Sweetface, JLO by Jennifer Lopez? If so, get thee to a charity shop because you're probably having a hard time to find your favourite celebrity lines. Those fashion labels have all closed, while Lauren Conrad's collection is, um, taking a break, and Paris Hilton no longer has a collaboration with Dollhouse.
Other celeb-linked lines, which are less focused on the celebrity's name, are faring better, as WWD points out. Think William Rast (Justin Timberlake), L.A.M.B. (Gwen Stefani) and Rocawear (Jay-Z).