Steven Klein's move to film by directing Lady Gaga's 'Alejandro' music video was met with a lot of criticism (unfounded I think) but it looks like his move has encouraged other photographers to take the plunge too.
Inez van Lamsweerde and Vinoodh Matadin, who were are currently celebrating their the 25th anniversary of their partnership, told Nowness that we can definitely expect the duo to foray into film. "We will hopefully have launched five fragrances based on our images and directed a few exciting movies,"they said. "Or we could be doing yoga, full time, on a mountain in India." Ryan McGinley is also jumping ship. Recently he told The Cut that he's "gearing up towards [a feature film], I'm not there yet. I'm not a writer, but I would write something with somebody. I've been looking at a lot of scripts, but nothing has popped out to me."
It looks like Tilda Swinton's collaboration with Pringle of Scotland was not a one-off. The house has announced that they are keeping the Oscar-winning actress for their Autumn/Winter ad campaign. This time however, Swinton is joined by Douglas Gordon. This season the campaign was inspired by ‘the wild natural beauty of Tilda Swinton and the Scottish Highlands’ and was shot in Loch Fyne by Ryan McGinley.
Pringle of Scotland, the brand of luxuriously understated knitwear and 'twinsets', last season made a much welcomed returned to the British runway during the 25th anniversary of London Fashion Week, having previously opted to show in Milan. That trip was accompanied by a Ryan McGinley film starring the queen of quirky, Tilda Swinton.
This season, Pringle plans once again to shake up fashion week in honour of the brand's 195th anniversary. To do so, the company plans to collaborate with the Serpentine Gallery. Mary Adair-Macaire, the label's CEO, alongside the gallery's director Julia Peyton-Jones and co-director Hans Ulrich, will be selecting a group of artists to design a small collection of work, drawing inspiration from Pringle's argyle pattern and it's twinsets, amongst other things.
The list of artists will be drawn up and revealed by the 14th January. The project, which will be unveiled in February, will include the launch of retail pop-up store and other events, to coincide with the arrival of London Fashion Week.
We're not exactly sure how this one worked out, but Tilda Swinton will be the face of the Spring 2010 Pringle campaign, shot by Ryan McGinley. The actress will replace Daisy Lowe, Pixie Geldof and Lydia Hearst for the brand.
"We want to show people that Pringle is a Scottish brand, but go a little bit deeper. We don't want to go away from [our traditional customers] – we believe Tilda is more inclusive, as both young and more mature people identify with her acting," said Benoit Duverger, global communications director of Pringle.
Swinton's shoot will be in the Scottish highlands, reinforcing the brand's heritage, and an accompanying video will play at London Fashion Week this September, when Pringle returns to the capital. This makes us pretty excited because if Swinton stars in the video and the video plays in London and sometimes celebrities who help with a campaign end up front-row...you get the idea.
Natasa Vojnovic's fall Marc Jacobs ad campaign, a Juergen Teller-shot image that features her dangling a bit dangerously out of a high-rise window, jogged my memory about one of my favourite editorials ever.
May Agyness Deyn and I invite you to check out a Ryan McGinley shoot for POP magazine's fall 2008 issue? Instead of just dangling out a window, this model is actually falling through the air. Five stories down onto a crash mat, to be specific. Oh, the glory days of POP under Katie Grand.