Model: Emily DiDonato

Brand: Calvin Klein Jeans

Season: Spring/Summer 2010

Photographer: Sebastian Kim

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Silver-blue streaks flashed through the locks of models sporting heart-shaped bouffants, and with no sign of the traditional gold button on any one of the encrusted suits, it was clear that Karl Lagerfeld was turning a fresh leaf in the book of Chanel. A predominantly silver pallette kept course throughout the runway show, but don't be so naive as to describe the collection as futuristic. "I hate that," Lagerfeld proclaims, "I don't believe in avante-garde clothes for a future that will never happen. Fashion is always now."

Exquisite detailing in the form of intricately frayed chiffon and extravagant baroque heels on silver booties climaxed with a succession of jewellery embellished dresses - the most grandiose of which came in the finale dress, an amalgamation of swirling sequinned lace and billowing ruffled chiffon. It seems that the collections that come to Karl Lagerfeld by way of “an electronic flash in my head at five o’clock in the morning” are the most magical and enchanted of them all, and if there was ever a house to epitomise the care and craftsmanship that the couture world thrives upon, Chanel would be it.

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Model: Claudia Schiffer

Brand: Salvatore Ferragamo

Season: Spring/Summer 2010

Photographer: Mario Testino

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Video courtesy of Louis Vuitton

Amid a room full of beautiful new season clothes lined up on rails, last-minute tweaks being made on scattered sewing machines and a set full of lushious greenery, Marc Jacobs (kilt-clad as normal), a smouldering Lara Stone and Steven Meisel could be found, making magic for the new Louis Vuitton Spring Summer 2010 campaign.

Jacobs describes the new season as being 'optimistic', and based loosely on 'the new-age traveller', which explains the outdoor environment complete with live doves - 'for something that eluded to peace and love, in a way'. And the end result? Another lustworthy LV campaign, and another iconic shoot from Lara.

Images courtesy of Vogue

Put Emma Watson, George Craig, Mario Testino and Christopher Bailey into a studio and you know that something magical is going to happen. While we're loving the final shots from Emma Watson's second shoot for Burberry, take a look at some sneaky behind the scene photos on the set of the studio's sleek Burberry SS10 campaign.

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Images courtesy of Matthew Williamson

Never one to shy away from colour, Matthew Williamson is keeping true to form in his latest collection by finally launching a full-priced, high-end menswear line. The British designer first dabbled in the menswear market back in May 2009, with a signature collection of embellished and patterned pieces for H&M. The collection will begin as a capsule SS10 range, and will launch in-store and on Matthew Williamson's website mid-February, starting with a range of brightly coloured thin knits, as well as some signature Williamson prints on tees and printed scarves.

"I wanted to start a menswear line of slim-fitting, luxury cashmere jumpers in a range of great colours. I know these jumpers will become season-less staples in my own wardrobe," says Williamson. "Cashmere and silk printed scarves and hand-beaded T-shirts complement the line and form a solid foundation for the collection to grow next season." Boys beware, we may want to 'borrow' these pieces to bring us into spring...

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It's fair to say that Anya Hindmarch has had a fairly eventful 2009. After the ultimate high of recieving an MBE from the Queen back in June, and the ultimate low after a series of high-profile burglaries in May, she has opened 2010 with a fresh and promising start, by collaborating with British heritage brand Barbour.

Her SS10 collection sees the designer take on a bright start to a new decade, after being influenced by: "...everything from the hot, hot pink of bubble gum wrappers to the beautiful bottle greens of enamel and glass vases. I was thinking a lot about the Fifties and drew inspiration from a huge variety of everyday objects including the folds of bikini tops and even pleated leather car interiors from this era."

The designer told Vogue.com: "I wanted to bring sunshine, colour and fun back into the collection with new resin hardware, clean curved lines and brights or neutrals in buttery and high-gloss leathers you can't resist touching."

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Image courtesy of Bad Day magazine

Mark Fast is set on hitting the fashion radar heavy and hard. He caused a stir at London Fashion Week with his SS10 collection by using three plus-size models, and set with keeping his line accessible to a wider audience, he has decided to launch a lower-priced line. Fittingly named 'Faster', the collection will deliver as the title promises - it will be produced in an Italian factory for a quicker production time and, much to our delight, will range from $25 to $400 per piece.

New York stores Curve and Seven are already signed on for the collection, and with the Central St Martins graduate producing his first collaboration for high-street giant Topshop this season, it seems we'll all be able to get our hands on a piece of his signature cobweb knits, no matter the budget. How we love Mark Fast for making a statement.