Since Alexa Chung was announced as the new Style Ambassador for the British Fashion Council, they've been keeping her busy. Aside from her more general duty to promote British fashion talent abroad, Chung has also been booked to host the Scottish Fashion Awards and now she's working on something else too.

Today the BFC confirmed that the presenter will serve as the spokesperson for the annual British Designers Collective, which takes place at Bicester Village. Chung will replace Thandie Newton and open as well as host the launch of the initiative on March 21. Now in it's third year, the Designers Collective is a six-week pop-up shop based at the outlet shopping destination allowing international shoppers to discover great British brands like Holy Fulton, Jean-Pierre Braganza and Emma Cook, which are all available at discounted prices.

Last month Alexa Chung was announced as the British Fashion Council's Style Ambassador. Considering that her role includes promoting British fashion design talent, the decision to book her as the presenter of this year's Scottish Fashion Awards makes sense.

Previous winners include some of the leading names on the London Fashion Week show schedule like Christopher Kane, Jonathan Saunders and Holly Fulton. 'I am a big supporter of British fashion talent and believe that it is essential we nurture and promote them,' Chung said in a statement. 'Scotland's cutting-edge designers like Christopher Kane, Holly Fulton and Louise Gray are now creating serious waves at a global level.”