Since Alexa Chung was announced as the new Style Ambassador for the British Fashion Council, they've been keeping her busy. Aside from her more general duty to promote British fashion talent abroad, Chung has also been booked to host the Scottish Fashion Awards and now she's working on something else too.
Today the BFC confirmed that the presenter will serve as the spokesperson for the annual British Designers Collective, which takes place at Bicester Village. Chung will replace Thandie Newton and open as well as host the launch of the initiative on March 21. Now in it's third year, the Designers Collective is a six-week pop-up shop based at the outlet shopping destination allowing international shoppers to discover great British brands like Holy Fulton, Jean-Pierre Braganza and Emma Cook, which are all available at discounted prices.