Since his role on 'The City' it looks like Joe Zee has got the buzz for TV. This week WWD revealed that the ELLE creative director will reamin on 'The City' but will also appear and host his own show, 'All On The Line', which will air on the Sundance Channel in 2011. We'd be lying if we said that we're surprised. Last August we reported on rumours that ELLE and particualrly Zee were in talks about expanding into TV and their show 'Stylista' and involvement in 'The City' has signalled that they've been edging that way for a while.
So what is the show going to be about? In each of the eight episodes Zee will help a designer in a crisis and serve as a mentor, advising them in the run up to a big buyer meeting by the end of the episode. "It's all about helping them get to the next level," Zee said. "I will be here to lend my expertise". Not content with appearing and hosting the show, Zee is also working behind-the-scenes as a producer.
It seems that our fashionable purses are not the only ones being hit hard by the dreaded 'r' word: the recession is not only affecting our buying habits with clothes, but magazines, too. Ad pages and news-stands sales are undoubtedly down across the board for our favourite monthly magazines, so could this be why the likes of magazine giants Vogue, Elle and Harper's Bazaar are changing their approach to the fashion consumer?
Recently, there has been a noticeable rise in the number of fashion magazines containing articles about the high street wonders that will transform our wardrobe, within budget. In hard times, it is easy to understand why readers would find it almost inappropriate to be shown garments costing half as much as the average car, with models that are below the nation’s average dress size and have been air brushed to perfection. And so in step the ‘Stylish Steals’, alongside countless celebrity covers and in a further attempt to keep relevant, and more importantly, realistic in these economic times, there is a rise in the link between fashion magazines and reality television.
First to create the attachment was Elle, with Project Runway, ironically now sponsored by Marie Claire. Then came a series of links between the two sectors popping up - Marie Claire’s very own reality television show, Running In Heels, resulted in a boost of single copy sales after its premiere on the Style network.We saw Elle’s Stylista - a reality show in which competitors fought for an internship at the magazine. Although it won’t be returning for a second series, Elle has managed to stay on the reality show bandwagon by hiring Olivia Palermo, famous for being on reality show The City, in a PR assistant role in time for the second series of the hit show. More recently, Vogue allowed readers behind the scenes not on the television, but on the big screen, with the release of R.J. Cutler’s documentary, The September Issue. It is rumoured that the next collaboration between the worlds of magazines and television will see Harper’s Bazaar getting their ‘Fabulous at Every Age’ feature onto our screens.
We've had a sneak peek into the Elle offices before with hit reality show, 'Stylista', but could an Elle edition of 'The September Issue' be on the cards? Well if Twitter is anything to go by, American Elle's Creative Director, Joe Zee, and Jane Cha, executive director of 'Project Runway' had dinner with who else but renowned director of 'The September Issue', R.J.Cutler. 'Stylista' was a big hit, so we're keeping our fashion hopes high that they were discussing business that night.
ELLE editor-in-chief Robbie Myers has everything to smile about. Not only has the magazine's circulation gone up after last years 'Stylista' and it's involvement with 'Project Runway', but also Forbes has announced that they have beaten American Vogue in advertising numbers.
So far in the first quarter of the year, ELLE beat Vogue by 14 pages, which is the first time this has ever happened. What effect this has, I'm sure will soon become apparent.