You don't have to be a skater to fully appreciate Doodah's limited-edition Supermodel Skateboard Project ads. Unlike most campaigns, the focus isn't on the beautiful clothes. The ads, shot by Claudia Knoepfel, feature a near-naked Isabeli Fontana, Lara Stone, Edita Vilkeviciute and Toni Garn in nothing more than killer heels and their skateboards. Model mogul Erin Wasson is the latest to join the gang in Balmain. Her limited-edition board will be released in mid-August. Only 150 will be made.

In more Wasson news, the model has just secured a small role in Sofia Coppola's new move 'Somewhere'. Erin takes the role of 'Party Girl #1' in the movie that centres around a serial-partying actor living at the Chateau Marmont who gets a suprise visit from his 11-year-old daughter.