Regular readers will know that I've always been a great fan of the SWAROVSKI CRYSTALLIZED™ store on London's Great Marlborough Street. Anyone who has visited the store will know just how good their designer collections are (think Kenneth Jay Lane and Bibi Bijoux) and now, The Fash Pack are joining forces with the store to host a special event on Thursday May 31 ahead of the Queen's Diamond Jubilee.
Come and join us between 6:30pm and 8:30pm to enjoy the canapes and sparkling wine on offer whilst benefiting from the 15% discount that will be available on the night. I'll be on hand in store all evening and will talk about the major jewelry trends for S/S12 and anyone spending over £40 will be able to walk away with a special goody bag.
Last week we told you all about SWAROVSKI CRYSTALLIZED's partnership with Unsigned to search for the next big model faces and after 2 months of searching, the end is nearly here.
This evening the SWAROVSKI CRYSTALLIZED store will play host the competition's final during Vogue's Fashion's Night Out. If you're still interested in taking part, it's not too late. The event will serve as the last chance for model hopefuls to put be included as a finalist in the search.
Arrive at the store today at 6pm and enjoy drinks and canapes while the judges make their decision, and enjoy a first look at the recently launched A/W12 collections that will be available in store.
SWAROVSKI CRYSTALLIZED have partnered up with new scouting agency, Unsigned, to look for Britain's next big faces. Over the past two months their team of judges including model Helena Christensen have visited 17 cities cities across Britain in the search for a guy and girl to front the SWAROVSKI CRYSTALLIZED S/S12 campaign.
After two months on the road, the competition is quickly coming to a close with this weekend seeing head scout Cesar Perin search London streets in a large ditch attempt to add another amazing face to the existing line-up of contestants. Hopefuls were taken to the SWAROVSKI CRYSTALLIZED store on Great Marlborough Street and were made to strike a pose for young photographer, Thomas Knight.
This is a very special competition. The winners won't just be thrust into an agency. Instead, Unsigned will nuture and develop the winners to before presenting the models to agencies that the Unsigned team feel will best compliment the new face.
Admire Alexa Chung's style? Sure ya do. If you're like her, you'll appreciate Swarovski CRYSTALLIZED, which allows accessory fanatics to create their own pieces of bespoke jewellery in-store or online.
We're pretty excited to try this, so here's how it works: You choose the type of jewellery you want to create, then pick your stones, decide if you'd like to add extra crystal accents, add a flourish here and there, and voila. If you're not sure what to make, a personal stylist is available to help choose a piece for your facial features, hairstyle and eye colour. You also can work straight from your own computer, by visiting the Swarovski CRYSTALLIZED website and using the new online tool.
For those who feel less ambitious, you can go the traditional way and choose already-made pieces. We're not saying you'll feel as much like a master craftsman, but you have options, right?
London's Swarovski CRYSTALLIZED shop is located at 24 Great Marlborough Street, W1.