They say that all publicity is good publicity, and it seems Elle's editor-in-chief, Robbie Myersagrees. Reality television series The City has been barging its way into the Elle offices for quite some time now, and despite showing creative director Joe Zee hiring the somewhat incapable it-girl Olivia Palermo and showcasing Erin the 'power publicist' spending the majority of her time whining about said it-girl, Myers doesn't seem to mind.
"I think we are very aware it makes for interesting television," she explained, while Liz Gateley, MTV's senior vice president for series development backed her up. "Television is still the most powerful medium to get your brand out there" she proclaimed, "And I think Robbie is a smart enough editor to know the power of the medium."
Teen Vogue - who appeared on The Hills for quite some time - decided it was best to cut the contract as the starring girls got older, "As we were going into the fourth season, the girls were getting older. They were going to bars. They were meeting guys." Teen Vogue's Amy Astley explained, "And Teen Vogue is very wholesome", she continued, politely. Good job for The City, Elle isn't so 'wholesome', then?
The last few months has been ridden wih rumours that Teen Vogue are set to launch another 'reality' TV show after the success with 'The Hills'. Many doubted the claims on the basis that the magazine was said to be behind Lauren Conrad and Whitney Port's move to People's Revolution because they allegedly did not want to be associated with the programme anymore. However, this week Amy Astley confirmed that the magazine are in fact focusing on a '"new TV show we're developing" but refused to give more details.
Ever since we first clapped eyes on Lauren Conrad and Whitney Port on their first day at Teen Vogue, a certain fascination has since ensued. So when Teen Vogue severed their partnership with The Hills a couple of seasons ago, we thought that we'd seen the last of the teen bible's fashion cupboards. It seems however, that we may have been a bit hasty as Amy Astley, editor-in-chief of the magazine, recently let slip at a book signing event at the Fashion Institute of Design and Merchandising (FIDM), that the magazine had been working on a new TV show.
Although she failed to give any additional information as to what we could expect from the new show, she did confirm that the show would definitely not be centred around her, saying, "I don't want to be a media personality. I've seen people laughed off Madison Avenue for taking the reality star route, it can really backfire."
Working at Vogue is a dream come true for most of the fashionistas out there, and you’d think that if you were lucky enough to get an interview, you’d know your stuff. Yet when Teen Vogue interviewed Anna Wintour recently and asked: When you're hiring someone for an entry-level position at Vogue, what do you look for? Her reply was shocking: “ I look for someone who has actually read the magazine. People will say, "Oh, I love Vogue," but when I ask them to tell me something specific they liked, or a photographer whose work they enjoy, they look at me as if I'm crazy.
“Do your homework, go online, visit every museum, and intern. I like having young assistants in my office; they have energy, and I spend time with them to make sure they understand what we're doing. By investing in them, I'm investing in the magazine. All over Vogue, Teen Vogue, and Men's Vogue, there are people who have been through not only my office but also many other offices at Vogue.” So there you have it, if you’re looking to get into fashion publishing – be prepared!
Last night, Teen Vogue held their 7th annual Young Hollywood Party in Milk Studios with guests including the cast of 'Twilight' and '90210'
The likes of Ashley Tisdale, Kelly Osbourne, Jessica Lowndes and Lily Collins all graced the red carpet for the festivities. Unfortunately for us, we won't be able to catch it on 'The Hills' after both Whitney Port and Lauren Conrad have left the magazine and the show.
As part of McKinsey's three-month examination of Conde Nast's financial operations (the evaluations end next week), a selection of magazines have been asked to cut budgets by about 25 percent, according to the New York Observer. Teen Vogue is believed to be in that group, the Observer's report continues, but it's unknown if Vogue or W are.
Although top executives have not come out with specifics on any cuts, sources say that money could be tightened by lessening expenses, eliminating freelance work, laying off employees or putting out less issues a year. Conde Nast CEO Chuck Townsend has said there are no plans to fold more magazines.
The masthead at Teen Vogue already seems to be changing, though. Senior fashion editor Aya Kanai has become West Coast contributing fashion editor, and Taylor Tomasi, formerly accessories director, has transtioned to Marie Claire as style and accessories director. Teen Vogue's Joanna Hillman, senior fashion market editor, has moved to Harper's Bazaar and was seen with the Bazaar crew all through New York Fashion Week, according to Fashionologie. Are anymore changes in the wind?