Launched in September 2008 by London based fashion journalist and stylist Naomi Mdudu, The Fash Pack currently sits as one of the largest independent fashion news sites.
The Fash Pack delivers an assortment of smarty written industry news stories, commentary on the latest magazine covers and editorials along with interviews with some of the industry's biggest personalities and influential taste-makers. As a result, the site has featured in publications ranging from Style.com to Vogue Italia and was listed as one of the most influential Twitter accounts by the Telegraph in 2011.
Outside the site, Naomi styles for leading retailers, writes for publications in New York and London and serves as a social media consultant for leading brands and PR agencies.
Anyone that follows The Fash Pack on Twitter and Instagram will know that I was in the Diesel store this morning but rather than being as a result of an impromptu morning shopping session (as you know I end up doing), it was actually for a good reason. I, along with a handful of other online journalists, were invited by the team to see the recently revamped space in their Covent Garden store and the new season offerings.
For anyone that hasn't had a look at the latest collections, it's definitely worth having a look because they've also undergone a transformation. After years of focusing purely on their distressed denim, the brand has really taken some of the recent criticism on board by introducing more fashion-led pieces along with the Diesel signatures that their customers know and love.
If you visit the store over the next two weeks you'll also be able to see some of my favourite styles from the latest collection that I picked out this morning. All you need to do is keep an eye out for the Fash Pack tag in the above image to find them.
You've all seen the photos from last week's summer style session with The Outnet but this video is the last thing installment of things that I got up to on the day. Naturally, spending the afternoon with the Outnet team and five of my favourite bloggers was a treat but filming this video was definitely one of the highlights, albeit in a cringey one.