For me, I can really describe my vision in 3 words. W is a great American institution and I want to approach it in three ways. The first is reflection, and reflection to me is expressing the idea of looking back with a history. Sort of the bygone movies, bygone times, to create multiple inspiration boards for the W reader. And there's the projections, which to me means showing something new and being a projector of what's to come in a forward-thinking way. And then, W's documentation, that to me, is to collect what is going on in fashion and finding out how different designers respond to the mood of our times and how we want to dress contemporary women.
He told The Huffington Post