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June 23, 2011
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Quote Me: Want To Know Edward Enninful's Vision For W?


For me, I can really describe my vision in 3 words. W is a great American institution and I want to approach it in three ways. The first is reflection, and reflection to me is expressing the idea of looking back with a history. Sort of the bygone movies, bygone times, to create multiple inspiration boards for the W reader. And there's the projections, which to me means showing something new and being a projector of what's to come in a forward-thinking way. And then, W's documentation, that to me, is to collect what is going on in fashion and finding out how different designers respond to the mood of our times and how we want to dress contemporary women.

He told The Huffington Post

June 22, 2011
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Quote Me: Edward Enninful On The Christina Aguilera Cover Of W


I wanted to show Christina in a new light, show off the icon that she is. For me, she's a real woman. She's got ups and downs and now she's back up again. And really, it was sort of to celebrate that, the fact that through all this she's come out on the other end as a cultural icon.

He told The Huffington Post

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