The news that US Glamour managed to bag an interview with President Obama for their November issue was slightly baffling. Granted, the magazine's readers are the female votes that he wants to appeal to as his campaign gets underway, but the decision to talk to Glamour over some of the more serious fashion magazines is questionable. After all, the magazine have admittedly increased their fluffy, throw-away celebrity content over the last few months so talking to the President about serious issues like health care seems at odds with that. By the sounds of things, I'm not the only one that had that feeling.
On the whole the critics have been unncessarily harsh with some going as far as saying that he deliberately opted for the magazine to avoid having to talk about the serious issues but as The Cut points out, whether you like the magazine or not, he was hardly talking about mascara. However, I can see what National Review contributor Jim Geragthy was coming from when he told WWD that, 'the grumbling about Obama's fluff interviews would be quieter if the country were in a time of peace and prosperity or if he hadn't gone close to eight weeks without a press conference.'
What do you think? Was the Glamour interview a good move?
The September issues are all out so you know what that means. The reports on what we can expect from the December issues are coming in and the most surprising one is the news that US Glamour editor Cindi Leive recently sat down with President Obama for an interview that will appear in the magazine's next issue.
Appearing in the magazine makes sense for the President, especially as his campaign has recently shown signs of diversifying their media strategy to press their message forward and after all, Glamour does have a big female audience.
The surprise comes from the fact that the magazine pushed so hard to have the interview in the first place. As part of their shake-up they decided to opt for a lot more weekly-style celebrity content to help increase circulation numbers so having Obama in the issue seems like a departure away from that, albeit a departure that I can totally jump on board with. According to WWD, the interview touches on women's health care and the recent controversy over the Todd Atkin's rape comments.
For the last few years Kim Kardashian has been a major cover star. Her US Glamour cover last January was the magazine's best selling cover of the year, so rather unsurprisingly she landed more covers than anyone else for 2011 but it looks like things are changing.
This week WWD published a piece on the success of the various magazine's issues so far this year and Kimmy isn't doing too well. Her January cover with sisters Kourtney and Khloe was the magazine's worst seller and so was her March cover for Allure. But we shouldn't write her off too quickly. Both covers came around the same time as the backlash after the announcement of her divorce from Kris Humphries. Now she's mixing with fashion folk with Kanye West, I wouldn't be surprised if things went back to how they were.
Earlier on this week US Glamour revealed their September issue with Victoria Beckham. Regular readers will know that I'm not the biggest fan of the magazine's recent cover redesign and sadly, even Victoria on the cover hasn't changed that but aside from the cheese, the issue itself does seem like a strong one.
As well as covering the issue, Victoria also served as a guest editor working on everything from casting people to be including in a shoot titled 'fashion's most wanted' to organising an interview with Quentin Jones and booking Lily Collins for a big hair story too. Hopefully we'll see her do something similar in the future but for US Vogue. Now that's one cover that's long overdue.
US Glamour had a bad 2011. Advertising pages were down and circulation numbers were significantly lower than usual dropping 17 percent. The magazine blamed their layout and design for the big drop arguing that what was once their wining formula made them indistinguishable from their competitors.
To tackle the problem the magazine has unveiled a big redesign for their big March issue. While Harper's Bazaar have received a lot of praise for their new look, Glamour hasn't been so lucky. Rather than having cover star Amanda Seyfried shot against a white background as usual with the magazine name in their normal pink, this issue sees her pose with a hairdryer in a bathroom with the title in bright yellow. "To me, yellow means breaking news," Cindi Leive, the magazine's editor-in-chief, told WWD.
That's the big question in publishing right now. Before we all complained about the prominence of actresses on the cover of fashion magazines but over the last two years reality stars have taken over. "If you look at what works for us, it's not the same stuff that used to work for us," Cindi Leive, American Glamour's editor-in-chief, told WWD recently.
And the numbers speak for themselves. Take US Glamour for example - in 2010 Lauren Conrad was their biggest selling cover and Kim Kardashian, who appeared on the most covers in 2011, had their best selling cover last year for their January issue. As part of their big revamp set to unveil in March, the magazine have confirmed that they intend to tap into this love of all things reality TV by giving it a big push in their editorial content.
Yesterday was all about celebrating inspirational women for Glamour as the magazine hosted their 21st Annual Women of the Year awards.
Hosted by editor Cindi Lieve, the magazine celebrated the achievements of women in fields ranging from design to researching ovarian cancer. Jennifer Lopez, Lea Michele and Chelsea Handler were amongst the big names being honoured this year buts awards were also given to women like 22 year-old Withelma "T" Ortiz-Macey, a former child prostitute who has quickly become one of the biggest campaigners against sex trafficking, and feminists like Gloria Steinem.
I like it to be easy. I don’t feel like I have to do so much with hair and makeup, because I’m the mannequin for these beautiful clothes, so I never want to do anything too distracting. Most of the time, I put my hair in a ballerina bun, and I take it down and it’s wavy, and then I leave. I feel shy when people are fussing on me. And my diet of choice before events is a chicken potpie from Tea & Sympathy, because they never have enough food at these things